Inboxes are overflowing. Email subscribers are overwhelmed. And message fatigue is real. So how do you cut through the noise and make sure your important fundraising messages are getting read? By sending plain text emails.
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Your annual report is one of the most important pieces of fundraising collateral that you produce. It provides donors with a snapshot of your organization's work and impact over the past year, and it is an essential tool for building relationships and soliciting financial support. But what good is an annual report if no one reads it?
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Creating an annual report that is irresistible to your nonprofit's stakeholders is definitely a challenge, but it's not impossible. In fact, by following these seven secrets, you'll be well on your way to putting together a report that will capture everyone's attention!
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Make intelligent decisions about what to test and then get out of the way of the data. Learn how to define your fundraising testing.
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Sending a President's Letter (or Executive Director's Letter) at the beginning of the year helps donors know the impact they made in the previous year. It's a wonderful engagement tool and a way for donors to feel gratitude for what their donation accomplished. With an example letter!
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You may be like me and take a little time at the end of the year to reflect on the previous year and look forward to the next year. As I reflect on 2019 and prepare for 2020, I'm reviewing my goals and see a need to take things back to the basics. You likely have many goals you must accomplish this year to consider it a success, but I suggest you focus on these three important fundraising goals.
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Reactivating lapsed donors is a positive lift to your donor revenue. Not only are these donors familiar with your work, but they have already indicated an interest in supporting your mission with their past gifts. Learn a four step formula for reactivating lapsed donors.
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Learn the five step process to reactivate lapsed donors in this article that will be crucial for your nonprofit's fundraising success.
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Donor remorse is a real phenomenon. You might find it odd, but some people do regret the donation they made. Learn 4 steps to eliminate it.
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One key metric that will determine the success of your fundraising program is reactivation of lapsed donors. If a donor has stopped giving to you, what will motivate him or her to return? How can we get them to fall in love with us again? You'll learn 5 ways to reactive your lapsed donors.
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