Fundraising Trend: Transparent Impact Reporting
In this trend, we explore how transparent impact reporting can significantly strengthen donor trust, loyalty, and the overall reputation of an organization.
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What Is a Case for Support? A Comprehensive Guide for Nonprofit Fundraisers
Discover how to craft a powerful case for support that captivates donors, builds trust, and drives meaningful action for your nonprofit’s mission.
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Fundraising Trend: Increased Focus on Donor Privacy
In the EU and UK, privacy regulations have dramatically changed how nonprofit organizations can interact with prospects and donors. We predict that 2024 will see an expansion of donor privacy initiatives in the United States.
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Fundraising Trend: Adoption of Subscription Model Donations
Recurring giving has been a giving trend for the last several years and we predict it will continue to grow!
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Fundraising Trend: Rise of Social Media Influencers in Fundraising
This trend predicts that the trend of influencers championing charitable causes will not only continue but intensify in 2024, opening new avenues for nonprofits to collaborate with these digital powerhouses.
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Fundraising Trend: Cause-Related Marketing Partnerships
Businesses want to support causes that align with their customers and staff. This will continue to grow with businesses using their marketing budget to demonstrate how much they care about specific causes.
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Fundraising Trend: Global Collaboration and Fundraising
The trend explores how nonprofits, corporations, foundations, and governments are increasingly joining forces, moving away from working in silos to a more integrated, problem-solving partnership.
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Fundraising Trend: Use of Interactive and Gamified Fundraising
Prediction: A nonprofit will develop an interactive and gamified fundraising method in 2024 that motivates tens of thousands of new donors to support their work.
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Fundraising Trend: Staff Turnover
The average tenure of a development professional is alarmingly short, averaging just 16 months. This trend poses significant challenges for nonprofits, impacting their fundraising continuity, donor relationships, and overall organizational stability.
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Fundraising Trend: Reimagining Fundraising Events
Donors are seeking experiential events - not just your typical donor gala.
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