direct mail - Nonprofit Fundraising

Email Marketing, Fundraising, Intermediate, Podcasts

Episode 006 – Why Don’t My Emails Perform As Well As My Direct Mail?

/ March 5, 2018

Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does.

Advanced, Fundraising, Podcasts

Episode 002 – How Do We Improve Our Turnaround Time for Sending Disaster Fundraising Appeals?

Jeremy Reis

/ February 22, 2018

In episode two of the Nonprofit Answers Podcast, Jeremy Reis takes a question from Ryan who's frustrated with their turnaround time on disaster response fundraising appeals. This is a topic that really hits home: how do we decide if we're going to respond to a disaster and then get our appeals out the door quickly in email and direct mail? Jeremy shares how Food for the Hungry decides when to respond and how they send out emergency response fundraising appeals quickly.