Complete Guide to Great Fundraising Appeals (with Examples!)

If you're new to fundraising, writing an appeal to raise funds is different than you might expect. Once, I hired someone who had sales and marketing experience but no direct nonprofit experience. He tended to write appeals that were very fact based, "1 billion people live in poverty" or "You can help 10,855 people right

By |2018-06-15T15:43:20-04:00June 18th, 2018|Categories: Featured Intermediate, Fundraising, Intermediate|Tags: , , , , , |Comments Off on Complete Guide to Great Fundraising Appeals (with Examples!)

5 Secrets Experienced Fundraisers Know

When I joined Food for the Hungry, I thought I was going to blow right by expectations in fundraising. I came in with a consulting background and an MBA ... I could figure out the secrets to fundraising quickly and knock a home run in our digital fundraising in no time. What I discovered is

By |2018-06-14T17:14:56-04:00June 14th, 2018|Categories: Beginner, Fundraising, Intermediate|Tags: , |Comments Off on 5 Secrets Experienced Fundraisers Know

Mistakes That Will Sink Your Fundraising Campaign

I've made a lot of mistakes. I've had to learn a lot of hard lessons. Nonprofit fundraising isn't always easy. There are many rules and guidelines that industry pros have learned through expensive testing over decades. When you learn these lessons, some come from your own expensive mistakes, you will learn how to best fundraise

By |2018-05-01T17:19:39-04:00May 1st, 2018|Categories: Advanced, Fundraising|Tags: , |Comments Off on Mistakes That Will Sink Your Fundraising Campaign

Episode 008 – How Do I Create a Sense of Urgency in My Appeals?

Creating a sense of urgency in your appeal messaging will help move readers to become donors. What if you have a difficult time creating a sense of urgency? In episode 8 of Nonprofit Answers, Rob asks a question about how to create urgency in his appeals for a women's shelter.

By |2018-04-30T21:02:30-04:00March 19th, 2018|Categories: Podcasts|Tags: , |Comments Off on Episode 008 – How Do I Create a Sense of Urgency in My Appeals?

How to Create a Sense of Urgency in Your Nonprofit Appeal

Creating a sense of urgency in your appeal messaging will help move readers to become donors. Think this is a trick that no longer applies? Consider the case of two nonprofits reaching the same potential donor. If the first nonprofit conveys a sense of urgency in the fundraising appeal and the second does not, in

By |2018-02-27T11:12:05-05:00February 27th, 2018|Categories: Featured Intermediate, Fundraising, Intermediate|Tags: , |Comments Off on How to Create a Sense of Urgency in Your Nonprofit Appeal
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