Topic

writing

Trends

AI Can Draft Your Appeal. It Can't Tell You What Your Donors Care About.

AI is good at producing words. It has no idea which words matter to your donors. Here's a workflow that keeps the knowing with you and hands the typing to the machine.

Donor Communication

Write a Great Fundraising Appeal Using ChatGPT

Discover how to leverage the efficiency, creativity, and customization capabilities of ChatGPT to craft compelling fundraising appeals that resonate with diverse donor demographics.

Proofreading a fundraising letter
Direct Mail

5 Mistakes to Avoid in Your Fundraising Letter

Are you struggling to write a persuasive and effective fundraising letter for your non-profit organization or charity? Don't worry, as we've got you covered. In this post, we'll share five common mistakes to avoid in your fundraising letter and provide helpful tips on how to create a compelling message that inspires donors and helps your organization achieve its fundraising goals.

Donor opening a fundraising letter at home
Direct Mail

Direct Mail Fundraising: A Complete Guide for Nonprofits

How to run a direct mail fundraising program: plan the calendar, build an offer, write and design the appeal, then test, proof and track each mailing.

Donor reading an urgent appeal
Fundraising

8 Steps to Creating Urgency in Your Fundraising Appeal

Creating a sense of urgency in your appeal messaging will help move readers to become donors.

Podcasts

Episode 023 - How to Write a Great Fundraising Appeal

Though there isn't a perfect formula for a charity fundraising appeal, Jeremy walks through a proven formula that will get you results.

Fundraiser writing in a conversational style
Fundraising

Nonprofit Myth: Your Writing Style Won't Work

Overcoming the naysayers on fundraising can be an overwhelming task. It's funny how many people who don't understand fundraising offer an opinion that what…

Fundraiser writing an appeal letter
Fundraising

How to Write a Fundraising Appeal Letter (With Examples)

If you're new to fundraising, writing an appeal to raise funds is different than you might expect.