All Nonprofit Marketing and Fundraising Articles
6 Ways to Attract Mid-level Donors
Mid-level donors are essential to the success of any fundraising organization. They provide a much-needed financial bridge between small donors and major gifts, and they offer a great opportunity to engage potential major donors. A key part of your mid-level donor strategy is to acquire new midlevel donors.
7 Ways to Fill Your Donor Pipeline
In this article, you’ll learn seven tried-and-true methods for attracting new donors. By implementing even just a few of these strategies, you can quickly start seeing results.
Why Do Major Donors Give? 10 Motivations
Why do major donors give? This is a question that nonprofit organizations should be asking themselves on a regular basis. The answer, of course, is different for every donor. Learn 10 common reasons.
6 Tips to Rejuvenate a Stagnant Major Donor Program
If you’re responsible for a major donor program that isn’t bringing in the results it once did, you’re not alone. In this post, we’ll share six tips to help you breathe new life into a stagnant major donor program.
6 Tips to Use LinkedIn in Your Major Donor Strategy
As a fundraiser, you know that building and maintaining relationships with your donors is key to success. And in today’s world, that means using social media. LinkedIn is a powerful tool that can help you connect with potential and current donors, cultivate relationships, and solicit donations. Here are 5 tips to use LinkedIn in your major donor strategy.
Grow Your Fundraising Through Better Email Appeals
Email is one of the most important channels for nonprofit fundraising. It’s a way to reach out to donors and keep them updated on your work. But, if you want to raise money through email, you need to write great fundraising emails. Learn the tips to do just that!
Building a Nonprofit Social Media Strategy Part 1: Organizational Goals
The ability to build a strategy and execute it is what separates the good from the great. How to build an effective social media strategy for your nonprofit isn’t always clear. In this series, I’m going to help you build a social media strategy.
12 Strategic Ways to Get Major Donors Involved in Events
As a fundraiser, you know that major donors are crucial to the success of your events. They provide the financial support that allows you to put on a high-quality event that will attract and engage potential donors. But how do you get major donors involved in your event?
10 Questions to Ask Donors to Determine Interest in Planned Giving
Planned giving is a type of philanthropy that allows donors to make larger gifts to nonprofit organizations than they might be able to give outright. Discover 10 questions you can ask donors about their interest in planned giving.
5 Ways to Identify a Planned Giving Prospect for Your Nonprofit
Planned gifts may be the best return on investment your fundraising program will see. Planned giving are those donations that are planned to occur in the future through a will or trust. It may be difficult to quickly look at your donor file and identify who has potential for planned giving, it isn’t enough to … Read more
90 Day Plan for a New Major Gifts Officer
Major gifts officers are responsible for identifying, cultivating, soliciting, and stewarding relationships with major donors. If you’re new to this role, you might be feeling a bit overwhelmed. But don’t worry—we’ve got you covered. Here’s a step-by-step 90 day plan to help you hit the ground running and succeed as a new major gifts officer.
7 Tips to Find the Next Generation of Major Donors
Finding and cultivating relationships with major donors is an essential part of any fundraiser’s job description. Following these 7 tips to find your next generation major donors.
Ultimate List of Nonprofit Benchmark Metrics (2022)
Every fundraiser knows that research is key to success. But with so many reports out there, it can be hard to know where to start. That’s why we’ve put together a list of all the best nonprofit industry reports, so you can find the information you need to make your next fundraising campaign a success by benchmarking against industry standards.
10 Tips to a Wildly Successful Monthly Giving Program
Monthly donors are an important part of any nonprofit’s fundraising efforts. By committing to give on a regular basis, monthly donors provide a stead source of funding that can be used to support programs and services. Discover 10 tips for a wildly successful monthly giving program.
7 Steps to Increase Tithing in Your Church
As a church leader, you may be looking for ways to increase tithing within your congregation. While tithing is a personal decision, there are steps that you can take as a church leader to encourage greater giving.
8 Tips to Improving Fundraising for Your Association
As an association fundraiser, you know how important it is to continually bring in new revenue to support your organization’s goals. However, fundraising can be a challenge, especially in today’s economy. That’s why we’ve put together a list of 8 tips to help you improve your fundraising efforts.
The Complete Guide to End of the Year Fundraising
For many nonprofits, the last quarter of the year – October-December – is half (and sometimes more) of your total fundraising for the year. It is crucial to create a strategy for this quarter and execute it for success. How will you succeed in your end of the year fundraising?
Strategic Fundraising Guide to the Last Two Days of the Year
December 30th and December 31st are two of the most important giving days of the year. At many nonprofits, those two days are among the highest revenue days of the year. I recommend you develop a strategy now for how and what you’ll do on these two days.
How Much Fourth Quarter Email is Too Much?
As we move into the fourth quarter, many organizations ramp up their email fundraising efforts. A frequent question I’m asked about email fundraising in general and specifically the fourth quarter, “how much email is too much?”
11 Steps to a Successful Fundraising Plan
A fundraising plan is a document that details the actions your nonprofit will take to raise money. The process of creating a fundraising plan can seem daunting, but it doesn’t have to be. By following these seven steps, you can develop a comprehensive and effective fundraising plan for your nonprofit.
6 Steps to Turbocharge Your Corporate Donations
Asking for corporate donations can seem daunting, but following these simple steps can help you get started on the right foot.
Power of Social Proof in Fundraising — and 7 Keys to Using It!
The power of social proof is strong—so strong, in fact, that it can have a major impact on fundraising efforts. By following these tips, you can tap into this powerful psychological phenomenon and drive more donations for your organization.
Proven Strategies for Getting to the Ask
You know the feeling. You’re in a meeting with a major donor prospect, and the conversation is going well. They’re engaged, they’re asking good questions, and you can tell they’re interested in what you have to say. But then, just when you think you’re about to close the deal, they bring up another topic entirely. … Read more
18 Motivations for Donors to Give to Your Nonprofit
Why do people give to nonprofits? What motivates them to part with their hard-earned money? If you’re a fundraiser, it’s important to know the answers to these questions.