All Nonprofit Marketing and Fundraising Articles
11 Steps to a Successful Fundraising Plan
A fundraising plan is a document that details the actions your nonprofit will take to raise money. The process of creating a fundraising plan can seem daunting, but it doesn’t have to be. By following these seven steps, you can develop a comprehensive and effective fundraising plan for your nonprofit.
6 Steps to Turbocharge Your Corporate Donations
Asking for corporate donations can seem daunting, but following these simple steps can help you get started on the right foot.
Power of Social Proof in Fundraising — and 7 Keys to Using It!
The power of social proof is strong—so strong, in fact, that it can have a major impact on fundraising efforts. By following these tips, you can tap into this powerful psychological phenomenon and drive more donations for your organization.
Proven Strategies for Getting to the Ask
You know the feeling. You’re in a meeting with a major donor prospect, and the conversation is going well. They’re engaged, they’re asking good questions, and you can tell they’re interested in what you have to say. But then, just when you think you’re about to close the deal, they bring up another topic entirely. … Read more
18 Motivations for Donors to Give to Your Nonprofit
Why do people give to nonprofits? What motivates them to part with their hard-earned money? If you’re a fundraiser, it’s important to know the answers to these questions.
9 Emails You Can Send in Your Welcome Series
For most nonprofits, email is a key part of their communications strategy. It’s a great way to stay in touch with supporters, keep them updated on your work, and solicit donations. But with so many different types of email content out there, it can be tough to know where to start. That’s why we’ve put … Read more
The Secret Impact of a Hug Letter
A hug letter is a type of thank-you letter that is sent to donors after they make a gift. The purpose of a hug letter is to show donors how much their gift means to the organization and how it will be used to further the organization’s mission.
6 Ways to Communicate with Major Donors
Building relationships with your major donors is crucial to the success of your fundraising efforts. Using multiple channels to communicate with major donors should be a key part of your major donor fundraising strategy. But what’s the best way to communicate with these important constituents?
4 Steps to Building a Strong Foundation as a New Major Donor Fundraiser
Building relationships as a major donor fundraiser is key to success. This post will provide 4 steps to help you lay a strong foundation for building those relationships.
Nonprofit Email Marketing: The Ultimate Strategy
Email marketing is a great way to stay in touch with your donors and keep them updated on your nonprofit’s work. But with so many nonprofits competing for attention, it can be tough to stand out in the inbox. So how can you make sure your nonprofit’s email marketing campaigns are as effective as possible?
How Many Major Donors Should You Have in a Caseload?
For development officers working on a major gifts program, it’s important to have a manageable caseload. But what does that mean, exactly? How many major donors should you have in your caseload in order to sustain a successful program?
Major Donor Fundraising: The Ultimate Strategy
Major donor fundraising is an essential part of any nonprofit’s success but it’s not something that should be taken lightly. By following this major donor fundraising strategy, you can be sure that your major donor solicitations are well-planned and executed successfully.
10 Tips to Improve Donor Retention
Donor retention is a big challenge for many nonprofits. According to estimates, the average nonprofit loses between 20 and 40 percent of its donors each year. The good news is that there are strategies you can use to improve donor retention and keep your donors coming back year after year. In this blog post, we’ll discuss key strategies for improving donor retention.
4 Steps to Find a Great Fundraising Mentor
As a nonprofit fundraising leader, you know the importance of having a mentor. A great mentor can provide invaluable guidance, insight, and support as you work to achieve your organization’s fundraising goals. But how do you find a mentor who is right for you?
How to Write a Great Thank You Script (With an Example Script)
When you’re raising money for a cause, it’s important to show your donors how much their support means to you. A great way to do this is by writing a thank you script.
What is Your Nonprofit’s Value Proposition?
A strong value proposition is essential for any nonprofit seeking to attract donors and other stakeholders. By taking the time to craft a clear and concise statement of what your organization does and why it matters, you’ll be in a much better position to stand out from the competition and secure the funding you need to continue doing good work in the world.
7 Steps to Define Your Nonprofit’s Target Audience
As a nonprofit fundraising leader, one of your most important tasks is to define your nonprofit’s target audience. This can be a daunting task, but it’s essential to the success of your organization. After all, how can you raise money from potential donors if you don’t know who they are or what they care about?
6 Steps to Improve Your Donor Newsletter
Creating a donor newsletter is a great way to keep your donors updated on your organization’s work and engage them in your mission. However, crafting an effective donor newsletter is not always easy. Here are six tips to help you create a donor newsletter that will engage and inspire your readers.
Donor Psychology and Fundraising
The field of donor psychology is still relatively new, but it has already yielded important insights into why people give (or don’t give) to charitable causes. By understanding the psychological factors that influence giving behavior, nonprofit organizations can design more effective fundraising campaigns and appeal to a wider range of donors.
Create a Case Statement that Converts Donors
A well-crafted case statement is an essential tool for any nonprofit fundraising leader. By following these tips, you can create a case statement that will convert more donors and help further your mission.
The 1% Improvement Rule
In fundraising, any improvement can have a big impact. The 1% improvement principle is all about making small changes that add up to a big difference. This principle can be applied in many different ways, but here are a few of the most important ones.
9 Ways to Involve Your Board in Fundraising
One of the most important roles of a nonprofit board is to help raise money for the organization. Yet many boards are nervous about fundraising or unsure of how to get started. Discover steps to help your board get more involved with fundraising.
6 Tips to Improve Your Church’s Fundraising
As a church leader, you’re always looking for ways to improve your congregation’s financial health. That’s why we’ve put together this list of 6 tips to help you raise more money for your church.
8 Tips for Every Nonprofit Battling Inflation
Rising costs can put immense pressure on nonprofits. Here are some tips on how to manage inflationary pressures.