Major Gifts Officer – Dave the Development Director
“I’m so glad you came in for this interview to be a major gifts officer, what is one of your weaknesses?” asked Dave. The job candidate replies, “I don’t like to ask people for money.”
Read more“I’m so glad you came in for this interview to be a major gifts officer, what is one of your weaknesses?” asked Dave. The job candidate replies, “I don’t like to ask people for money.”
Read moreFundraising hinges on appealing to the recipient’s reasons for giving. Consider all the ways you can leverage storytelling, imagery, and emotion in your emails. The motivation for giving is as diverse as your recipients, but research suggests most people fall into one of several categories. ...
Read moreHave you ever hired a consultant to help you with a project, but when it comes time to execute, they disappear? This happened to Holly when she brought in a consultant to look at her email fundraising program. The consultant told Holly she should improve her segmentation and then disappeared before sharing with her a direction to go. In episode 3 of the Nonprofit Answers Podcast, Jeremy teaches Holly about different ways to segment her email file to maximize response.
Read moreIn episode two of the Nonprofit Answers Podcast, Jeremy Reis takes a question from Ryan who's frustrated with their turnaround time on disaster response fundraising appeals. This is a topic that really hits home: how do we decide if we're going to respond to a disaster and then get our appeals out the door quickly in email and direct mail? Jeremy shares how Food for the Hungry decides when to respond and how they send out emergency response fundraising appeals quickly.
Read moreIn episode 1 of the Nonprofit Answers Podcast, Jeremy Reis answers a question from Helen, a nonprofit marketing manager in Nashville. Helen is concerned about the recent algorithm changes with Facebook and wants to know what she should do. Should she continue to invest time and resources into Facebook? What changes should she make to her social media strategy?
Read moreNonprofit fundraising, at its core, is storytelling. Telling a story of how your organization has helped one beneficiary be transformed is the building block of telling the story of your organization. In nonprofit development, the story we use in fundraising is called the story of the ...
Read moreRaising funds for needed items, foods, and services is the lifeblood of any nonprofit organization. Yet many organizations struggle with the staple of a successful fundraiser – the appeal. Your fundraising appeal needs to hit home with your audience, cutting through the clutter in their ...
Read more“Dave, the air conditioning in the building went out. Can you find a major donor that has a passion for HVAC and raise $50,000?” asked Wendy, the Executive Director. Dave replies, “Next, can we find a donor with a passion for office furniture to buy ...
Read moreWhen you’re writing email appeals, the subject and preview text are two key factors to increase your open rate. You want to create a subject line that grabs the reader’s attention and entices her to open the email without being disingenuous. There isn’t a specific ...
Read moreYou may be applying for a job as a development director or you may be hiring a fundraising professional, either way, here’s 25 more job interview questions. This is a follow up to my first post with 25 job interview questions for development directors. Use ...
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