Direct mail fundraising is a tried-and-true method for raising money for your cause. But with so many options and variables to consider, it can be difficult to know where to start. That's why we've put together a list of 8 things you should test in your next direct mail campaign.
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Nonprofits invest a lot of time and money into building relationships with their mid-level donors, but sometimes the most effective way to strengthen those ties is also the most simple: the one-on-one visit.
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Developing a strategy for cultivating mid-level donors can be crucial for nonprofit success. In this article, we will discuss some key components of creating a successful mid-level donor strategy.
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Planned gifts may be the best return on investment your fundraising program will see. Planned giving are those donations that are planned to occur in the future through a will or trust. It may be difficult to quickly look at your donor file and identify ...
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Finding and cultivating relationships with major donors is an essential part of any fundraiser's job description. Following these 7 tips to find your next generation major donors.
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The power of social proof is strong—so strong, in fact, that it can have a major impact on fundraising efforts. By following these tips, you can tap into this powerful psychological phenomenon and drive more donations for your organization.
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For development officers working on a major gifts program, it's important to have a manageable caseload. But what does that mean, exactly? How many major donors should you have in your caseload in order to sustain a successful program?
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Creating a donor newsletter is a great way to keep your donors updated on your organization's work and engage them in your mission. However, crafting an effective donor newsletter is not always easy. Here are six tips to help you create a donor newsletter that will engage and inspire your readers.
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The field of donor psychology is still relatively new, but it has already yielded important insights into why people give (or don't give) to charitable causes. By understanding the psychological factors that influence giving behavior, nonprofit organizations can design more effective fundraising campaigns and appeal to a wider range of donors.
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If you work in fundraising, then you know that employer corporate matching program gifts are a great way to increase donations. However, getting donors to actually take advantage of these programs can be a challenge. In this blog post, we'll share some tips on how to get your donors to give through employer corporate matching program gifts.
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