Category
Digital Advertising
Lead Generation Ads for Nonprofits: Is a $3 Email Subscriber Worth It?
Cheap leads aren't automatically good leads. Here's how to judge nonprofit lead generation ads by cost per donor, with a simple test you can run on $1,000.
Google Ad Grants Won't Bring You Many Donors. Use It to Build Your List Instead.
Google Ad Grants rarely produces donations directly. Here's how to use your $10,000 a month to capture email subscribers who become donors later.
21 Digital Fundraising KPIs Your Nonprofit Should Track
Discover the 21 essential digital fundraising KPIs your nonprofit should track to optimize your online strategies, build stronger donor relationships, and maximize your impact in this comprehensive guide.
Episode 27 - How to Acquire More Digital Donors
You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.
Episode 012 - What is Retargeting?
Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors.