Latest episode
A Plan You Can Defend · Episode 2
The Plan Has to Fit the People
Riverbend's first draft plan looked great on paper. Then Dana counted the hours and put every ask on one calendar.
The Nonprofit Answers podcast
Fundraising questions, answered.
Practical answers to the fundraising questions nonprofit leaders ask most, from annual appeals and monthly giving to donor retention and AI. Hosted by Jeremy Reis.
- 106 episodes
- 4 mini-series
- Since 2018
Mini-series
Start a series from episode one
Short, focused runs of episodes on one topic. Listen in order and you'll finish with a plan.
2 of 3 episodes · New
A Plan You Can Defend
Build next year's fundraising plan from what actually happened, alongside Dana and Joanne at Riverbend Community Food Pantry.
Start with episode 17 episodes
Year-end
Your October to January campaign, one step at a time: the math, the offer, the email calendar, GivingTuesday and the last 72 hours.
+ 4 more episodes
Start with episode 1About this series →12 episodes
AI for Nonprofits
Use AI with your values intact: where it helps, what it can't replace, what you owe donors, and how to write your AI policy.
- 1Getting Honest About Where You Are with AI
- 2Technology as Stewardship, Not Just a Tool
- 3When AI Does Your Thinking
+ 9 more episodes
Start with episode 1About this series →20 episodes
Donor Retention
Twenty short lessons on keeping the donors you already have, from the first thank-you to monthly giving.
- 1Why is Donor Retention So Important?
- 2Quick Tips to Showing Donor Gratitude
- 3Crafting the Perfect Thank-You: Best Practices for Acknowledging Donors
+ 17 more episodes
Start with episode 1About this series →The archive
Every episode
A Plan You Can Defend · Episode 2
The Plan Has to Fit the People
Riverbend's first draft plan looked great on paper. Then Dana counted the hours and put every ask on one calendar.
A Plan You Can Defend · Episode 1
Start With What Actually Happened
Most fundraising plans are last year's calendar plus hope. In the first episode of A Plan You Can Defend, a three-part series on building next year's fundraising plan, we follow Dana and Joanne at Riverbend Community Food Pantry into their planning day.
Year-end · Episode 7
Keep the Donors You Just Found
It's the first Monday in January. The pantry is quiet, and Dana is looking at a printout of about two hundred new donors with two feelings at once: gratitude that they showed up, and a little dread, because she knows how often first-time donors never give again.
Year-end · Episode 6
The Last 72 Hours
It's December 15, a little after four in the afternoon. Dana clicks schedule on the last of her final-week emails and heads out for the holidays.
Year-end · Episode 5
Giving Tuesday Without the Noise
It's the Monday before Thanksgiving, and Dana has eleven emails in her inbox with Giving Tuesday in the subject line. None of them are from donors.
Year-end · Episode 4
Your Year-End Email Calendar
Last year, Dana was at her kitchen table at 9:30 on the night of December 18, writing an email that had to go out at eight the next morning. This year she's writing that email in the first week of November, when she's rested and has time to think.
Year-end · Episode 3
One Person, One Problem, One Gift
Dana's first draft of the year-end letter opened with "Riverbend Community Food Pantry is pleased to share" and a number about pounds of food. It was accurate, and it wasn't going to move anyone sitting at a kitchen table with a stack of mail.
Year-end · Episode 2
Build an Offer Donors Can Finish
Dana laid last year's year-end letter on Marcus's desk. Across the top it said, "Help us fight hunger in our community." She asked him one question: "If you got this in the mail, how much would you give?" He honestly didn't know.
Year-end · Episode 1
Start with the Math
It's the first week of October, and Dana at Riverbend Community Food Pantry has last year's $210,000 total on one side of her screen and a blank year-end calendar on the other.
AI for Nonprofits · Episode 12
Moving Forward Faithfully
This is the last episode of the series, and I didn’t want to end it with another list of tools or twenty predictions about where AI is headed. Half of those predictions would look silly in three years anyway.
AI for Nonprofits · Episode 11
Creating Your Nonprofit AI Policy
The title of this episode says “policy,” because that’s what most people call it. But I don’t think most nonprofits should start with a policy.
AI for Nonprofits · Episode 10
Transparency and Disclosure ... What Do You Actually Owe Your Donors?
At some point, a donor is going to ask. Maybe a major donor who has been giving for a decade and noticed something feels different.
AI for Nonprofits · Episode 9
Whose Values Are You Amplifying?
Every AI tool you use was built by someone. That someone had values, assumptions, and a particular understanding of what makes work good and outcomes worth measuring.
AI for Nonprofits · Episode 8
What AI Cannot Replace
A lot of the conversation about AI focuses on what it can do, and the list keeps getting longer. This episode is about something different — not what AI does poorly today and might improve at tomorrow, but what is structurally, fundamentally beyond what it can do.
AI for Nonprofits · Episode 7
The Efficiency Trap ... When Automation Creates Absence
Here's a scenario that plays out more often than anyone talks about. You automate several things, gain back real time, produce more content, hit your deadlines, and by every measurable metric you're more efficient.
AI for Nonprofits · Episode 6
Content, Communications & Grant Writing
The blank page is one of the most expensive problems in a nonprofit communications shop. Every appeal that goes out late, every grant narrative written in a panic the night before it's due, every newsletter that gets skipped because nobody had time — that's mission capacity sitting on the floor.
AI for Nonprofits · Episode 5
Where AI Actually Helps
Your donors are already using AI. Seventy-six percent of them, according to a March 2026 study from BBS & Associates.
AI for Nonprofits · Episode 4
Automating the Obstacles, Not the Ministry
You're busy. The question isn't whether AI can help with that ...
AI for Nonprofits · Episode 3
When AI Does Your Thinking
There's a risk of AI adoption that doesn't make headlines. It's not a data breach or a generated image with extra fingers.
AI for Nonprofits · Episode 2
Technology as Stewardship, Not Just a Tool
Most leaders ask the wrong question about AI. "Can I use this?" has a very short conversation these days ...
AI for Nonprofits · Episode 1
Getting Honest About Where You Are with AI
Most nonprofit leaders are already using AI ... often quietly, without a shared plan, and without a framework for deciding what's okay and what isn't.
Donor Retention · Episode 1
Why is Donor Retention So Important?
In this episode, we’re diving into why donor retention is the one of the most important factors for nonprofit success. It’s not just about attracting new donors—it’s about keeping the ones you already have engaged and loyal.
Donor Retention · Episode 2
Quick Tips to Showing Donor Gratitude
Want to know how to keep your donors coming back? In this episode, we’re breaking down the power of genuine donor gratitude and how it can make all the difference in retention.
Donor Retention · Episode 3
Crafting the Perfect Thank-You: Best Practices for Acknowledging Donors
What separates a simple thank-you from one that truly makes a difference? In this episode, we explore the art of crafting meaningful and timely thank-you messages that leave a lasting impact on your donors.
Donor Retention · Episode 4
The Power of First Impressions: Crafting an Effective Email Welcome Series
First impressions matter, especially with new donors. In this episode, we dive into the critical role an email welcome series plays in building strong, lasting relationships.
Donor Retention · Episode 5
Segmenting Donors & Creating a Warm Welcome
In this episode, we’re unlocking the power of donor segmentation —because not all donors are the same, and your communication shouldn’t be either. Learn how to effectively segment your donor base and create personalized engagement strategies that speak directly to each group.
Donor Retention · Episode 6
Crafting Your Fundraising Ask for the Welcome Series
Wondering how to get that crucial second gift from your donors? In this episode, we’re breaking down how to create the perfect fundraising ask as part of your donor welcome series.
Donor Retention · Episode 7
Storytelling for Donor Retention: Engaging Donors Through Compelling Narratives
Ever wonder why some nonprofits have loyal donors year after year? The secret is in the stories they tell.
Donor Retention · Episode 8
The Impact Report: Turning Stories into Tangible Donor Engagement
Want to keep your donors hooked and excited about their impact? In this episode, we dive into the art of creating impact reports that do more than just list achievements—they tell powerful stories that make your donors feel like heroes.
Donor Retention · Episode 9
Creating ‘Wow’ Moments in the Donor Journey: Surprising and Delighting Your Supporters
Want to know how to turn a regular donor interaction into something unforgettable? In this episode, we’re diving into the power of ‘Wow’ moments —those unexpected, thoughtful gestures that make your donors feel truly valued.
Donor Retention · Episode 10
The Power of Monthly Giving Programs: Building Steady Support and Lasting Relationships
Want to create a steady, reliable stream of income for your nonprofit? In this episode, we’re exploring the power of monthly giving programs and how they can transform your financial stability and donor retention.
Donor Retention · Episode 11
Leveraging Data to Improve Retention: Using Donor Data to Personalize Communications, Predict Churn, and Refine Your Retention Strategies
Ready to unlock the power of your donor data? In this episode, we dive into how nonprofits can use data analytics to boost donor retention .
Donor Retention · Episode 12
Engaging General Donors: Strategies for Keeping Annual Fund Supporters Committed
Want to keep your annual fund donors coming back year after year? In this episode, we focus on practical strategies for engaging general donors , the backbone of many nonprofits.
Donor Retention · Episode 13
The Psychology of Giving: Understanding What Drives Donor Loyalty
What really motivates donors to stick around? In this episode, we dive deep into the psychology of giving and uncover the key factors that drive donor loyalty.
Donor Retention · Episode 14
How to Ask for Feedback and Act on It: The Importance of Donor Feedback and How to Use It to Improve Retention Strategies
Want to know one of the easiest ways to improve donor retention? Just ask!
Donor Retention · Episode 15
How to Keep Mid-Level & Major Donors Engaged: Strategies for Nurturing Your Most Impactful Supporters
Looking to strengthen relationships with your most important donors? In this episode, we’re diving into the best strategies for keeping mid-level and major donors engaged and committed to your cause.
Donor Retention · Episode 16
Donor Retention for Small Nonprofits: Practical Advice for Retaining Donors with Limited Resources
Running a small nonprofit with limited resources? This episode is for you!
Donor Retention · Episode 17
The Impact of Donor Recognition Programs: Exploring Strategies and Their Effect on Retention Rates
Want to know the secret to keeping your donors coming back year after year? In this episode, we’re unlocking the power of donor recognition programs and how they can significantly boost retention.
Donor Retention · Episode 18
Legacy Giving and Long-Term Retention: Encouraging Donors to Consider Planned Giving Options
Want to build a lasting legacy for your nonprofit? In this episode, we dive into the power of legacy giving —one of the most impactful ways to secure long-term support for your organization.
Donor Retention · Episode 19
Addressing Donor Attrition: Identifying the Reasons Donors Leave and How to Proactively Address These Issues
Ever wonder why donors stop giving, and more importantly, how to keep them around? In this episode, we’re tackling donor attrition head-on.
Donor Retention · Episode 20
The Future of Donor Retention: Emerging Trends and Technologies Shaping Retention Strategies
Curious about how cutting-edge trends and technology are shaping the future of donor retention? In this final episode, we explore the game-changing tools nonprofits can use to keep donors engaged like never before.
Nonprofit Answers · Episode 65
How Do I Convert More Monthly Donors?
Tired of the fundraising feast-or-famine cycle? December was amazing, but now it's January and donations have disappeared?
Nonprofit Answers · Episode 64
How Do I Do It All as a Small Nonprofit with Big Work?
It's 11:30 PM, you're at your kitchen table surrounded by grant applications, donor letters, and program reports. Your "working" board means well, but the reality is everything falls on your shoulders.
Nonprofit Answers · Episode 63
How Do I Fundraise During Times of Economic Insecurity?
When the economy is uncertain, inflation is high, and people are worried about their financial future, many nonprofits face a dilemma: Should they continue fundraising or is it insensitive to ask for money when everyone's struggling?
Nonprofit Answers · Episode 62
How Do I Create a Donor Stewardship Calendar?
You're great at running campaigns - your year-end appeal crushed it, your spring event was a success - but then... radio silence.
Nonprofit Answers · Episode 61
Which Email Metrics Matter?
Your appeal email had a 35% open rate but only raised $500. Your newsletter had a 22% open rate but generated $8,000 in donations.
Nonprofit Answers · Episode 60
How Do I Master Difficult Conversations?
Ever promise a donor something you can't deliver? Had a board member storm out of a meeting?
Nonprofit Answers · Episode 59
How Does My Nonprofit Get Started with Legacy Giving?
A 78-year-old woman walks into your office and says she wants to put your organization in her will. Your heart races—then panic sets in because you have absolutely no idea what to tell her.
Nonprofit Answers · Episode 58
How Do We Turn One-Time Donors Into Lifelong Supporters?
You're doing great at attracting new donors, but here's the brutal truth: most nonprofits lose 70% of first-time donors who never give a second gift. If this sounds familiar, you're literally watching potential lifelong supporters slip through your fingers—and missing out on massive revenue.
Nonprofit Answers · Episode 57
When Should I Hire Our First Development Director?
If you're an executive director who's been juggling fundraising with everything else and your board is pushing you to hire your first development director, this episode is exactly what you need. Host Jeremy Reis tackles the biggest fears and questions around this critical hire: What should you look for in candidates?
Nonprofit Answers · Episode 56
How to Start Fundraising From Zero
Starting fundraising from scratch? Overwhelmed by all the advice telling you to do everything at once?
Nonprofit Answers · Episode 55
Vibe Fundraising: How Do I Use AI to Increase Fundraising?
Nonprofit development teams are overwhelmed with time-consuming manual tasks. While one team spends days on prospect research and weeks writing grants, AI-enabled organizations are accomplishing the same work in hours or minutes, identifying more prospects and creating personalized outreach at unprecedented scale.
Nonprofit Answers · Episode 54
Time Management for Nonprofit Leaders
Nonprofit leaders often find themselves working 60+ hour weeks, constantly reactive to urgent demands, and struggling to balance operational fires with strategic priorities.
Nonprofit Answers · Episode 53
How Do We Get Better Results from Peer-to-Peer Fundraising Campaigns?
Tired of peer-to-peer campaigns that barely break even? Most nonprofits launch peer-to-peer fundraising with high hopes, only to watch 80% of participants raise less than $100 while a few superstars carry the entire campaign.
Nonprofit Answers · Episode 52
Donor Centric Communications Master Class
Most nonprofits send donor communications that feel like organizational newsletters - updates about programs, staff changes, and general "what we've been up to" content.
Nonprofit Answers · Episode 51
Microsoft Ending Nonprofit Grant Program?
Microsoft just announced they're ending their most valuable nonprofit grants - and most nonprofit leaders have no idea what's coming or how to prepare for it.
Nonprofit Answers · Episode 50
How Do I Create a Monthly Giving Program That Works?
In this game-changing episode, Jeremy reveals why most monthly giving programs fail spectacularly (hint: it's not about the technology) and shares the psychology-based approach that turns occasional donors into committed monthly supporters.
Nonprofit Answers · Episode 49
The 48-Hour Rule
In this episode, Jeremy reveals the 48-hour follow-up rule - the simple practice that can double your donor retention rate without spending a penny on acquisition. You'll discover why the critical window after someone gives is make-or-break for long-term relationships, and get six specific strategies to implement meaningful contact within 48 hours.
Nonprofit Answers · Episode 48
The 5-Minute Major Gift Ask
In this episode, Jeremy reveals the FOCUS method - a powerful framework that allows you to make compelling major gift requests in just 5 minutes.
Nonprofit Answers · Episode 47
How Can I Find More Corporate Sponsors for My Nonprofit?
In this episode of Nonprofit Answers, Jeremy Reis takes a deep dive into the world of corporate partnerships, offering nonprofit professionals invaluable insights on how to find and secure corporate sponsors.
Nonprofit Answers · Episode 46
Should I Get a Nonprofit Fundraising Certification?
In this episode of Nonprofit Answers, host Jeremy Reis explores the pros and cons of obtaining a nonprofit fundraising certification.
Nonprofit Answers · Episode 45
How Do I Elevate Planned Giving Conversations?
In this episode of Nonprofit Answers, I jump into the art of planned giving conversations and how to make them more impactful and successful.
TranscriptNonprofit Answers · Episode 44
How do I write a fundraising strategy?
In this episode of Nonprofit Answers, we explore the Three Question Fundraising Framework to help fundraisers simplify their approach to creating a successful fundraising strategy.
Nonprofit Answers · Episode 43
How do we communicate a common message in a variety of channels?
In this episode of Nonprofit Answers, we explore the challenge of communicating a common message across multiple channels, such as mail, email, web, Facebook, Twitter, Instagram, and more.
Nonprofit Answers · Episode 42
How Can Nonprofits Use Innovative Strategies to Boost Monthly Giving?
In this episode of Nonprofit Answers, listeners will learn about creative approaches to monthly giving for nonprofits, including storytelling, gamification, and peer-to-peer fundraising.
Nonprofit Answers · Episode 41
How Do You Keep Monthly Donors Engaged and Giving?
In this episode of Nonprofit Answers, we explore strategies for retaining monthly donors, including effective communication, personalized engagement, and creative recognition.
Nonprofit Answers · Episode 40
What are the Key Steps to Starting a Successful Monthly Giving Program?
In this episode, we discuss the importance of monthly giving for nonprofit fundraising, and provide practical guidance on how to start a successful monthly giving program.
Nonprofit Answers · Episode 39
How do I choose an email service provider?
An email service provider (ESP) is a company that enables organizations to send out mass emails. If you've ever signed up for a newsletter or clicked "subscribe" to receive updates from a website, chances are you've used an ESP. Learn how to pick the right ESP.
Nonprofit Answers · Episode 38
Effective Calls to Action
Listen to episode 38 of Nonprofit Answers to learn about effective calls-to-action and motivate your donors to great conversion.
Nonprofit Answers · Episode 37
5 Great Year-End Fundraising Campaigns
The holidays are on their way, and it's time to start thinking about the year end fundraising. Whether you want to increase your donations, get new donors involved or create some buzz around your organization with a campaign that will last until the end of the year, there are plenty of ideas that will work for you. Here are five great ones!
TranscriptNonprofit Answers · Episode 36
10 Tips for Successful Year End Fundraising
For many nonprofits, year end fundraising is crucial for success. As a fundraiser, this can also be a stressful time of year. In this episode, we explore ten tips to making your year end fundraising a success! Learn everything from planning to follow up.
TranscriptNonprofit Answers · Episode 35
How Do We Communicate with Major Donors in a Time of Crisis?
As we work through this time of crisis, it's vital to be in constant communication with major and mid-level donors. But what do you communicate? Do you ask for money? How to build relationship?
Nonprofit Answers · Episode 34
How Do We Use an Email Welcome Series to Reduce Donor Attrition?
In this episode of Nonprofit Answers, you will learn a four part email series that will help retain more donors and get that second gift.
Nonprofit Answers · Episode 33
How Will the Election Season Impact Nonprofits?
The election season is upon us in the US. How will this impact fundraising? Explore how the election will impact your nonprofit and what you can do about it.
Nonprofit Answers · Episode 32
Should We Move All of Our Communications to Digital?
Learn about which communications make sense for digital and how other channels still have a place in your communications plan in this episode of the Nonprofit Answers podcast.
TranscriptNonprofit Answers · Episode 31
Setting Annual Fundraising Goals to Meet Your Strategy
Your nonprofit organization’s strategy determines the direction of where your organization is headed and the scope of what you’ll do. It is the thing that determines what your limited resources will accomplish for your beneficiaries, donors, and other stakeholders. How do you create goals to help you achieve your strategy?
TranscriptNonprofit Answers · Episode 30
How to Say Thanks to Your Donors
Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. Learn creative ways to thank your donors.
TranscriptNonprofit Answers · Episode 29
Secrets to Effective Event Fundraising
At Food for the Hungry, we acquire tens of thousands of monthly donors each year from events. In this episode, you'll learn how we structure a sponsored event for the best possible outcome: a new monthly donor. Learn the format for the event, how to do an effective fundraising, and how to integrate volunteers.
TranscriptNonprofit Answers · Episode 28
How Do I Move Affinity from a Staff Member to the Organization?
What do you do if the affinity the donor has isn't for your organization but for a staff member? Learn how to transition a donor's loyalty from a person to your organization.
TranscriptNonprofit Answers · Episode 27
How to Acquire More Digital Donors
You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.
Nonprofit Answers · Episode 26
How to Get More Attendees for Your Fundraising Event
For many nonprofits, fundraising events are a key to their annual development plan. In this episode, you will learn how to increase attendance for your events and how to best structure the event for maximum fundraising.
TranscriptNonprofit Answers · Episode 25
Predictions for Fundraising in 2019
In this episode, you'll learn 19 predictions Jeremy has for fundraising and nonprofit innovation in 2019.
TranscriptNonprofit Answers · Episode 24
Create an Engaging Nonprofit Annual Report
In this episode, Jeremy explains how to create a great nonprofit annual report. You'll learn who the target audience is for the annual report, 5 goals for your annual report, and how to create an annual report your donors will love.
TranscriptNonprofit Answers · Episode 23
How to Write a Great Fundraising Appeal
Though there isn't a perfect formula for a charity fundraising appeal, Jeremy walks through a proven formula that will get you results.
TranscriptNonprofit Answers · Episode 22
How to Build and Maintain Donor Relationships
Building and maintaining donor relationships is the lifeblood of any nonprofit organization. You will learn why building relationships with donors is important, how your current definition of donor relationship may be wrong, and how different donor audiences need different types of relationship building techniques.
TranscriptNonprofit Answers · Episode 21
Nonprofit Startup Funding
Whether you're at a brand new nonprofit, are revamping a fundraising program, or need creative ideas for fundraising for a new campaign or project, this episode will give you actionable fundraising ideas.
TranscriptNonprofit Answers · Episode 20
Donor Psychology - What moves someone to donate? Part 2
In this second part of a two part series on donor psychology, you will learn the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the second 7 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit.
TranscriptNonprofit Answers · Episode 19
Donor Psychology - What moves someone to donate? Part 1
In this second episode of a special series of fundraising education, you will learn donor psychology and the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the first 8 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For major donors, general donors, and monthly donors.
TranscriptNonprofit Answers · Episode 18
Nonprofit Donor Motivations
Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.
TranscriptNonprofit Answers · Episode 17
5 Secrets to Successful Fundraising
In this special episode, I reflect on the lessons I've learn over these years and share the five secrets successful fundraisers know. You'll learn how to demonstrate urgency, how to be more direct with your ask, a mistake you're likely making in how you talk to donors, a lesson on using facts to motivate donors, and key insights into showing gratitude. These lessons, learned over the course of raising tens of millions of dollars, will help propel you forward as a nonprofit fundraiser.
TranscriptNonprofit Answers · Episode 16
Effective Nonprofit Storytelling
Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders.
TranscriptNonprofit Answers · Episode 15
How to Define a Major Partner Email Strategy
In this episode, Gary asks what, if anything, should we email major donors? Jeremy teaches you how to define a major partner email communication strategy and recommends which emails to send based on which segment the donor is in.
TranscriptNonprofit Answers · Episode 14
How Do I Grow My Email List?
Growing your email list is an essential part of digital marketing for your nonprofit. You will be able to create a new source of donors through adding people who have an affinity for your cause. In this episode, Jeremy explores several ways you can add new names to your email list.
TranscriptNonprofit Answers · Episode 13
How Do I Position the Donor as the Hero?
Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. In this episode, Jeremy answers a question about how to position the donor as the hero in your nonprofit communications. Using examples, Jeremy teaches you how to write active copy that presents an appeal from the point of view of a donor.
TranscriptNonprofit Answers · Episode 12
What is Retargeting?
Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors.
TranscriptNonprofit Answers · Episode 11
How Often Should My Nonprofit Blog?
Blogging is not dead. Far from it. In today's episode, Jeremy answers a question from a nonprofit executive about how much blogging is right for his organization. This executive is being told by his team to blog every day, but doesn't understand why.
TranscriptNonprofit Answers · Episode 10
How Do We Stop Fighting Internally Over Income Sourcing?
In this special edition of Nonprofit Answers, Jeremy is live at the Christian Leadership Alliance with a timely question. At the conference, a nonprofit leader asked Jeremy how to properly give internal credit for income without causing problems with attribution and to reduce internal fighting over "credit" for donations.
TranscriptNonprofit Answers · Episode 9
How Should I Clean My Email List?
Do you have a lot of email addresses on your file that aren't responding? Speaking from personal experience, Jeremy explains to Grant the steps to re-engage email subscribers and what to do if they continue to be unresponsive.
TranscriptNonprofit Answers · Episode 8
How Do I Create a Sense of Urgency in My Appeals?
Creating a sense of urgency in your appeal messaging will help move readers to become donors. What if you have a difficult time creating a sense of urgency? In episode 8 of Nonprofit Answers, Rob asks a question about how to create urgency in his appeals for a women's shelter.
TranscriptNonprofit Answers · Episode 7
My Executive Director Keeps Editing Out Fundraising Best Practices
Do you have someone who edits out fundraising best practice from your appeals? Someone who doesn't like the urgency, postscripts, hyphens, folksy language, or handwritten notes? Is your fundraising suffering because of it? In episode 7, Jeremy answers a question from Julia about how to handle an Executive Director who doesn't understand fundraising and is undermining her efforts.
TranscriptNonprofit Answers · Episode 6
Why Don't My Emails Perform As Well As My Direct Mail?
Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does.
TranscriptNonprofit Answers · Episode 5
What to Do With 25,000 Email Addresses a Partner Offered Us?
Karen's organization has a partner who offered them a list of 25,000 email addresses. Her boss wants to just add them to their email service provider, but Karen doesn't agree. In episode 5, Jeremy gives Karen advice as to how to answer her boss and what to do with the opportunity.
TranscriptNonprofit Answers · Episode 4
How Does Email Design Impact Response?
How does email design impact response in your emails? Often there are conflicting answers on blogs as different organizations experience different results when they change factors in their email marketing. In episode 4, Jeremy explores a question about graphics vs text emails and how you can test to determine the right factors to improve response for your nonprofit emails.
TranscriptNonprofit Answers · Episode 3
How Do We Segment Our Emails?
Have you ever hired a consultant to help you with a project, but when it comes time to execute, they disappear? This happened to Holly when she brought in a consultant to look at her email fundraising program. The consultant told Holly she should improve her segmentation and then disappeared before sharing with her a direction to go. In episode 3 of the Nonprofit Answers Podcast, Jeremy teaches Holly about different ways to segment her email file to maximize response.
TranscriptNonprofit Answers · Episode 2
How Do We Improve Our Turnaround Time for Sending Disaster Fundraising Appeals?
In episode two of the Nonprofit Answers Podcast, Jeremy Reis takes a question from Ryan who's frustrated with their turnaround time on disaster response fundraising appeals. This is a topic that really hits home: how do we decide if we're going to respond to a disaster and then get our appeals out the door quickly in email and direct mail? Jeremy shares how Food for the Hungry decides when to respond and how they send out emergency response fundraising appeals quickly.
TranscriptNonprofit Answers · Episode 1
Facebook Algorithm Changes
In episode 1 of the Nonprofit Answers Podcast, Jeremy Reis answers a question from Helen, a nonprofit marketing manager in Nashville. Helen is concerned about the recent algorithm changes with Facebook and wants to know what she should do. Should she continue to invest time and resources into Facebook? What changes should she make to her social media strategy?
Transcript
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Your host
Jeremy Reis
20 years raising money · 4,000+ new donors in two years at Serving Orphans Worldwide
Jeremy Reis is President of Serving Orphans Worldwide and has led nonprofit fundraising for two decades, including growing the World Concern monthly donor program from 800 donors to over 4,000 donors. He is the author of Magnetic Nonprofit and Why We Give, and hosts the Nonprofit Answers podcast.
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