Category
Measuring Results
How Much Can You Afford to Pay for a New Online Donor?
Before you spend on ads, know your allowable cost per donor. A simple five-year model shows what a new online donor is worth and how much you can pay for one.
How to Track Your Year-End Campaign While There's Still Time to Fix It
Most nonprofits learn how year-end went on January 2. Here's how to build a simple pacing chart and know by mid-December whether you need to change course.
Is Your Fundraising Event Worth It? How to Find the Real ROI
Gross revenue makes most fundraising events look better than they are. Here's how to calculate event ROI with staff time included, and what to do with it.
How to Calculate Donor Lifetime Value (and What to Actually Do With It)
Most nonprofits know their average gift. Far fewer know what a donor is worth over the whole relationship, and the usual formula hides the answer. Here's a simple cohort method, and what to actually do with the number.
10 Post-Event Survey Questions
Discover the 10 essential post-event survey questions that will help you gain valuable insights, improve your fundraising events, and create a stronger connection with your attendees and supporters.
The Secret Email Growth Hack: Using Data to Drive Email Fundraising Success
Discover a detailed breakdown of key email metrics that nonprofits should track, explaining what each metric indicates and how it can be used to enhance the effectiveness of their email campaigns and fundraising efforts.
Ultimate List of Nonprofit Benchmark Metrics (2022)
Every fundraiser knows that research is key to success. But with so many reports out there, it can be hard to know where to start. That's why we've put together a list of all the best nonprofit industry reports, so you can find the information you need to make your next fundraising campaign a success by benchmarking against industry standards.
Step-by-Step Guide to Creating Trackable Links for Google Analytics
Key to measuring results is knowing how people came to your website. You can create trackable links using 5 different types of tags and measure the impact of different sources, mediums, and ads on your landing pages. Get the most from your marketing spend by carefully tracking how people reach your content with this video tutorial.