Publications

Read the playbooks. Hear the answers.

Books on generosity, donor communication and fundraising strategy, plus the Nonprofit Answers podcast.

Books by Jeremy Reis

Practical, research-backed books for the people who raise money for good causes.

Why We Give cover

Why We Give

The Hidden Psychology of Generosity and How to Help Donors Find Joy in Giving

Why do people give, and what keeps them giving? Jeremy Reis explains the psychology behind generosity and shows how to help your donors experience real joy in giving.

  • Understand the hidden motivations behind every gift
  • See a real appeal rewritten, with before-and-after notes
  • Learn how to help donors find joy in giving
Get the Book (opens Amazon in a new tab)
Magnetic Nonprofit cover

Magnetic Nonprofit

Attract and Retain Donors, Volunteers, and Staff

What separates declining nonprofits from extraordinarily successful ones? Using research and personal experience, Jeremy Reis explains how some nonprofits attract and keep their supporters.

  • Learn the six attributes that draw supporters in and keep them
  • Beat the odds: only 19% of first-time donors give a second gift
  • Apply it to donors, volunteers and staff alike
Get the Book (opens Amazon in a new tab)
Raise More Money with Email cover

Raise More Money with Email

Email Fundraising in the Age of AI

Succeeding at email fundraising takes more than emailing your donors. You need a compelling story that moves readers to give. This book shows you how.

  • Tell stories in email that move readers to give
  • Build a reliable digital stream of revenue
  • Put proven best practices to work right away
Get the Book (opens Amazon in a new tab)
The Christian Leader's Guide to AI cover

The Christian Leader's Guide to AI

A Framework for Faithful Stewardship

A framework for thinking through why and when to use AI in your Christian ministry, grounded in faithful stewardship.

  • Work through seven principles for using AI faithfully
  • Decide where AI fits in your ministry and where it does not
  • Lead your team with wisdom instead of fear or hype
Get the Book (opens Amazon in a new tab)
The Post-Pandemic Nonprofit cover

The Post-Pandemic Nonprofit

12 Disruptive Trends Your Nonprofit Must Master

An insightful look at 12 disruptive trends affecting nonprofits. For each one, you'll learn what's happening and what you need to take advantage of it and limit the downside.

  • Review your strategy, performance and costs with clear eyes
  • Rethink risk management, remote work and flexible programs
  • Learn from real examples of nonprofits adapting and innovating
Get the Book (opens Amazon in a new tab)
24 Fundraising Trends and Predictions for 2024 cover

24 Fundraising Trends & Predictions

For 2024

Your guide to the most significant trends shaping fundraising, written to help nonprofit professionals succeed in an unpredictable environment.

  • See the 24 trends shaping nonprofit fundraising
  • Spot the shifts to plan for in your own program
  • Use it as a compass when planning your next year
Get the Book (opens Amazon in a new tab)

Coming soon

The Small Nonprofit Fundraising Playbook cover

The Small Nonprofit Fundraising Playbook

A Beginner's Guide to Raising Money With Limited Time, Staff, and Experience

Step-by-step plans for raising money at a small nonprofit, written for people doing fundraising alongside everything else.

The Nonprofit Personality cover

The Nonprofit Personality

Discover Who Your Organization Really Is

Every nonprofit has a personality. Learn the eight organizational types, find out which one is yours, and see how it shapes the way you lead and raise money.

Podcast

Nonprofit Answers

Short, practical episodes on the questions fundraisers ask most, hosted by Jeremy Reis. Follow a series start to finish, like this season's year-end run.