Category
Trends
AI Can Draft Your Appeal. It Can't Tell You What Your Donors Care About.
AI is good at producing words. It has no idea which words matter to your donors. Here's a workflow that keeps the knowing with you and hands the typing to the machine.
Fundraising Trend: Shift Grant Funding to Localization
USAID is planning to shift at least 25% of its annual grant funding to local partners by the end of FY2025.
Fundraising Trend: Mergers & Consolidations
This year could be poised for an unprecedented wave of mergers and acquisitions, driven by strategic alignments among nonprofits and a significant shift within fundraising agencies as their founders approach retirement age.
Fundraising Trend: Decline in Church Attendance Affecting Giving
How will the dechurching of America impact your nonprofit organization? Discover how your giving will be impact by church attendance declines.
Fundraising Trend: Transparent Impact Reporting
In this trend, we explore how transparent impact reporting can significantly strengthen donor trust, loyalty, and the overall reputation of an organization.
Fundraising Trend: Increased Focus on Donor Privacy
In the EU and UK, privacy regulations have dramatically changed how nonprofit organizations can interact with prospects and donors. We predict that 2024 will see an expansion of donor privacy initiatives in the United States.
Fundraising Trend: Subscription-Style Monthly Giving
Recurring giving keeps growing, but monthly donors are harder to find. How to build retention first, make giving easy and steward monthly donors as partners.
Fundraising Trend: Rise of Social Media Influencers in Fundraising
This trend predicts that the trend of influencers championing charitable causes will not only continue but intensify in 2024, opening new avenues for nonprofits to collaborate with these digital powerhouses.
Fundraising Trend: Cause-Related Marketing Partnerships
Businesses want to support causes that align with their customers and staff. This will continue to grow with businesses using their marketing budget to demonstrate how much they care about specific causes.
Fundraising Trend: Global Collaboration and Fundraising
The trend explores how nonprofits, corporations, foundations, and governments are increasingly joining forces, moving away from working in silos to a more integrated, problem-solving partnership.
Fundraising Trend: Use of Interactive and Gamified Fundraising
Prediction: A nonprofit will develop an interactive and gamified fundraising method in 2024 that motivates tens of thousands of new donors to support their work.
Fundraiser Turnover: Why Fundraisers Leave and How to Keep Them
Half of fundraisers expect to leave their jobs within two years. What turnover really costs, why fundraisers leave and what keeps good ones.
Fundraising Trend: Reimagining Fundraising Events
Donors are seeking experiential events - not just your typical donor gala.
Prediction: TikTok Launches Charity Marketplace
Here’s a prediction: TikTok launches a charity marketplace similar to the recently launched TikTok shops. The form will be a platform where charities can effectively showcase their initiatives and directly engage with a vast audience to garner support and donations.
Fundraising Trend: Growing Significance of Marketing Automation
Marketing automation can both save time and provide a better experience for donors. This year, more nonprofits will implement marketing automation.
Fundraising Trend: Invest in Owned Media
Organic social reach is dead. Social networks and social marketing is different today than it was even a year ago. The days of relying solely on organic reach on platforms like Facebook, Instagram, or Twitter are behind us.
Fundraising Trend: AI Integration in Fundraising Tools
From sophisticated AI tools that fine-tune donor segmentations to advanced analytics platforms that dissect and interpret data, AI is revolutionizing the way nonprofits operate, communicate, and fundraise.
Fundraising Trend: Peer-to-Peer Fundraising
Peer-to-peer fundraising is being redefined through innovative strategies like gamification, virtual events, and cause-linked merchandise collaborations.
Fundraising Trend: Hyper-Personalized Communications
Hyper-personalized communications are ones where every message feels like it’s crafted just for you. Imagine a world where every email, social media post, or newsletter you send out lands with the kind of precision and personal touch that makes each of your donors feel like they’re the only one you’re speaking to.
Fundraising Trend: Emphasis on Donor Experience
A donor’s experience encompasses much more than financial transactions. Donors desire engagement and connection with an organization. It’s crucial to recognize the evolving expectations of donors, particularly their desire for involvement that goes beyond mere financial contributions.
Fundraising Trend: Protests & Increase in ‘Rage Giving’
Some donors are driven by rage more than a desire to see someone helped. The 2024 political season will see a rise in ‘rage giving’ as donors seek to express their political views through giving to an organization they see as attacking their political enemies.
Fundraising Trend: Gen X and Millennial Importance
Learn how to engage Gen X and Millennials to expand your fundraising presence.
Fundraising Trend: Impact of Presidential Elections
What an election season so far! The impact of the Presidential elections will be felt far and wide - especially the distraction during our heaviest fundraising season.
Fundraising Trend: Increases in Non-Cash Giving
Over $84 trillion will change hands from baby boomers to the next generation. Learn how increases in non-cash giving will impact your nonprofit.