Category
Email Marketing
Year-End Email Deliverability: How to Keep Your December Appeals Out of Spam
Your year-end appeal can't raise a dollar from the spam folder. Before December, confirm your email authentication, sort your list by who's actually engaging, and protect the sends your best donors are waiting for.
The Last 72 Hours of December: How to Plan Your Final Year-End Fundraising Emails
The last days of December bring in a real share of online giving. Here's how to plan your December 29 to 31 fundraising emails now, while you still have time.
21 Digital Fundraising KPIs Your Nonprofit Should Track
Discover the 21 essential digital fundraising KPIs your nonprofit should track to optimize your online strategies, build stronger donor relationships, and maximize your impact in this comprehensive guide.
Mastering Donor Segmentation: Strategies for Targeted Campaigns
Learn donor segmentation techniques to maximize donor engagement and donations.
10 Tips for Making Emails Mobile Friendly
Ten essential tips for optimizing your email marketing efforts for mobile devices, including responsive design, image optimization, clear CTAs, and user-friendly fonts.
The Secret Email Growth Hack: Using Data to Drive Email Fundraising Success
Discover a detailed breakdown of key email metrics that nonprofits should track, explaining what each metric indicates and how it can be used to enhance the effectiveness of their email campaigns and fundraising efforts.
10 Tips for Creating Nonprofit Email Newsletters that Inform and Inspire Your Supporters
Discover ten comprehensive tips for creating engaging and effective nonprofit newsletters that encourage involvement from your supporters.
The Role of Urgency and Scarcity in Email Fundraising
Learn the effective use of urgency and scarcity in email fundraising, emphasizing that while these tactics can drive immediate action and increase donations, they must be used judiciously and genuinely to avoid donor fatigue and maintain trust.
Building Donor Relationships Through Email
Strategically nurturing donor relationships through personalized email communication can transform one-time contributions into enduring partnerships that fuel long-term positive change
Crafting the Perfect Subject Line for Your Fundraising Email
Mastering the art of crafting impactful subject lines is essential for fundraising success, blending authenticity with strategies like personalization, emotion, clarity, and testing to foster genuine donor connections and drive engagement.
From Story to Ask: How to Create Compelling Fundraising Emails that Inspire Action
Crafting compelling fundraising emails hinges on powerful storytelling, clear calls to action, and authentic follow-up, turning one-time donors into lifelong supporters.
The Importance of Donor-Centric Messaging in Email Fundraising
Emphasizing the critical role of donor-centric messaging in email fundraising, the article provides actionable insights into creating meaningful connections with donors by understanding, segmenting, and continually refining communication strategies.
Using Video in Email Fundraising
Utilizing video in email fundraising can amplify your nonprofit's message, deepen donor connections, and boost campaign results, but success hinges on best practices, understanding your audience, and carefully monitoring key metrics.
The Art of the Call-to-Action in Email Fundraising
Mastering the art of email fundraising revolves around crafting compelling, clear, and actionable CTAs that resonate emotionally, visually stand out, and are continuously refined through testing and feedback, ensuring they effectively bridge the gap between a donor's intent and action.
Maximizing Recurring Donations Through Email Fundraising
Maximizing recurring donations through strategic email fundraising involves crafting compelling narratives, harnessing testimonials, adopting a multi-channel approach, and engaging donors interactively, all to foster sustainable nonprofit impact.
10 Tips for Nonprofit Email Marketing on a Shoestring Budget
For nonprofits, email marketing is a powerful tool for creating awareness and increasing donations. However, with limited resources and tight budgets, it can be a challenge to create and execute a successful email campaign. In this article, we provide 10 tips to help nonprofits conduct effective email marketing on a shoestring budget, from personalization and social proof to email segmentation and A/B testing.
10 Tips for Building Nonprofit Email Lists and Growing Your Donor Base
Email marketing is one of the most effective ways for nonprofit organizations to connect with their audience, promote their mission, and raise funds. Building a strong email list is essential for nonprofits looking to expand their reach and impact, but it can be challenging to know where to start.
10 Tips for Nonprofit Email Marketing to Retain Donors and Encourage Recurring Gifts
As a nonprofit, retaining donors and encouraging recurring gifts is critical to achieving your goals and making a difference. Email marketing is a cost-effective and efficient way to communicate with your donors and keep them engaged with your organization. In this article, we'll share 10 tips to help you create effective nonprofit email marketing campaigns that retain donors and encourage recurring gifts.
10 Tips for Nonprofit Email Marketing to Engage Younger Audiences
Email marketing can be a powerful tool for nonprofit organizations to engage with their audiences and build long-lasting relationships. However, with younger generations increasingly preferring social media platforms, it can be challenging to capture their attention through email. To overcome this, nonprofits need to adapt their email marketing strategies to resonate with younger audiences.
9 Emails You Can Send in Your Welcome Series
For most nonprofits, email is a key part of their communications strategy . It's a great way to stay in touch with supporters, keep them updated on your work,…
Nonprofit Email Marketing: A Fundraiser's Guide
How to build a nonprofit email program that raises money: grow your list, reach the inbox, welcome donors, set your cadence and write better appeals.
10 Proven Ways to Craft High Performing Year-End Emails
Year-end giving is crucial for many nonprofits, in fact, according to Nonprofit Tech for Good, 31% of all annual giving occurs in December. So how can you make sure your emails stand out and persuade donors to give?
How to Write a Fundraising Email: 12 Best Practices
How to write a fundraising email that gets opened, read and clicked: 12 best practices for subject lines, stories, the ask and testing, plus a checklist.
5 Reasons to Send a Plain Text Email
Inboxes are overflowing. Email subscribers are overwhelmed. And message fatigue is real. So how do you cut through the noise and make sure your important fundraising messages are getting read? By sending plain text emails.