Transparency and Disclosure ... What Do You Actually Owe Your Donors?

At some point, a donor is going to ask. Maybe a major donor who has been giving for a decade and noticed something feels different. Maybe a board member who read an article and wants to know where your organization stands. Maybe someone who just wants a straight answer before they make a significant gift.

Do you have one?

This episode cuts through the confusion around AI disclosure, not with a simple rule, but with a more useful question: would the people affected by this decision trust your organization more or less if they knew how you made it? That question gets you somewhere a checklist never will.

Jeremy walks through the categories where disclosure is clearly required, where it becomes a judgment call, and where proactive communication with your board and staff matters more than any public statement.

The episode also addresses the AI detection question honestly. Your sophisticated donors are using AI themselves. They know what generated content feels like. The best protection against the trust cost of undisclosed AI use isn’t a policy,  it’s producing content that is genuinely, substantially human. This episode helps you figure out where that line actually is.

By the end, you’ll have a clear answer ready for the donor who asks. And if you don’t have that answer yet, this is the episode to start with.

Part of the AI for Nonprofits series. Download the free companion workbook at https://nonprofitfundraising.com/ai

If you're ready to put this into practice with your team, I built a course for exactly that: Build Your AI Fundraising Assistant. It walks you through building one shared AI assistant that knows your voice, your approved numbers, and your real stories, with a person in the loop on every draft. It's made for small development teams, so the time you save can go back to your donors.