In episode 1 of the Nonprofit Answers Podcast, Jeremy Reis answers a question from Helen, a nonprofit marketing manager in Nashville. Helen is concerned about the recent algorithm changes with Facebook and wants to know what she should do. Should she continue to invest time and resources into Facebook? What changes should she make to her social media strategy?
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When you’re writing email appeals, the subject and preview text are two key factors to increase your open rate. You want to create a subject line that grabs the reader’s attention and entices her to open the email without being disingenuous. There isn’t a specific ...
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Do you want to go beyond simply uploading a PDF to your site for people to read your annual report? Create a flip book style digital presentation to take your annual report to the next level. Instead of downloading the PDF, the reader can click ...
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An annual report is like a slick Apple ad: it tells a story that resonates with people emotionally to confirm their support of your organization or move them to support your organization. While your IRS form 990 and annual financial disclosures tell financial facts, your ...
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In 2011, I was working as a social media consultant, primarily with nonprofits with Tim Smith approached me about joining him at Food for the Hungry. He had just accepted the role of Chief Development Officer and wanted to bring me along as his Digital ...
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“What happened to the deliverability on our monthly email newsletter? It appears we missed 35% of inboxes. Can you check to see if these numbers are correct?” Robert asked his new email marketing analyst, Todd. A few minutes later Todd came into Robert’s office. “I ...
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I recently asked one of my staff members after a year on the job what she wished she knew about nonprofit fundraising before joining us. She had extensive corporate and agency digital marketing experience, but working at a nonprofit was new for her. Her first ...
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Let's focus on changing one thing in our donation funnel that doubles our conversation rate of donors. By changing just one metric - improving it through testing - we can double the number of people giving digitally.
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Facebook continues to update their post algorithm and for a long time photo posts performed the best of all post types. Marketers quickly identified this trend and started moving many of their post types to photo posts. This has resulted in a glut of photo ...
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