5 Things Smart Fundraisers Do at Year End

The end of the year can be a make-or-break time for many nonprofits. Year-end giving typically comprises a large portion of most organizations' fundraising totals, so it's crucial to make the most of this critical period. Here are five things smart fundraisers do to ensure a successful year-end campaign.

By |2022-10-11T20:41:58-04:00October 11th, 2022|Categories: Beginner, Fundraising|Tags: , , |Comments Off on 5 Things Smart Fundraisers Do at Year End

Nonprofit Email Marketing: The Ultimate Strategy

Email marketing is a great way to stay in touch with your donors and keep them updated on your nonprofit's work. But with so many nonprofits competing for attention, it can be tough to stand out in the inbox. So how can you make sure your nonprofit's email marketing campaigns are as effective as possible?

By |2022-10-04T14:29:26-04:00October 2nd, 2022|Categories: Donor Communication, Email Marketing, Guides|Tags: , , , , , , |Comments Off on Nonprofit Email Marketing: The Ultimate Strategy

374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines

Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. It isn't easy to penetrate the inbox of someone who receives hundreds of messages each day and walk away with a donation, so writing a creative and compelling subject line helps draw in

By |2022-10-02T22:18:51-04:00October 1st, 2018|Categories: Email Marketing, Intermediate|Tags: , , |Comments Off on 374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines

Complete Guide to Great Fundraising Appeals (with Examples!)

If you're new to fundraising, writing an appeal to raise funds is different than you might expect. Once, I hired someone who had sales and marketing experience but no direct nonprofit experience. He tended to write appeals that were very fact based, "1 billion people live in poverty" or "You can help 10,855 people right

By |2018-06-15T15:43:20-04:00June 18th, 2018|Categories: Featured Intermediate, Fundraising, Intermediate|Tags: , , , , , |Comments Off on Complete Guide to Great Fundraising Appeals (with Examples!)

5 Secrets Experienced Fundraisers Know

When I joined Food for the Hungry, I thought I was going to blow right by expectations in fundraising. I came in with a consulting background and an MBA ... I could figure out the secrets to fundraising quickly and knock a home run in our digital fundraising in no time. What I discovered is

By |2022-10-08T13:15:36-04:00June 14th, 2018|Categories: Beginner, Fundraising, Intermediate|Tags: , |Comments Off on 5 Secrets Experienced Fundraisers Know

10 Email Fundraising Tips You Need Right Now

Email may be the best kept fundraising secret for your nonprofit! Not because you aren't already using it, but because there is so much opportunity to change and test different parts of a fundraising email to see the impact on results. Today, we're going to discuss some ideas of things you can put into practice right

By |2022-10-02T22:31:55-04:00June 2nd, 2018|Categories: Beginner, Email Marketing, Fundraising, Intermediate|Tags: , |Comments Off on 10 Email Fundraising Tips You Need Right Now

8 Steps to a Timely Disaster Fundraising Response

It can be very frustrating not being able to get out a timely appeal. I remember a specific incident where we were sitting five days after a disaster, and we had not yet sent out our email appeal. At that time I made a decision that that wasn't going to happen again, that we weren't

By |2018-05-17T11:27:46-04:00May 18th, 2018|Categories: Advanced, Fundraising|Tags: , , |Comments Off on 8 Steps to a Timely Disaster Fundraising Response

Mistakes That Will Sink Your Fundraising Campaign

I've made a lot of mistakes. I've had to learn a lot of hard lessons. Nonprofit fundraising isn't always easy. There are many rules and guidelines that industry pros have learned through expensive testing over decades. When you learn these lessons, some come from your own expensive mistakes, you will learn how to best fundraise

By |2018-05-01T17:19:39-04:00May 1st, 2018|Categories: Advanced, Fundraising|Tags: , |Comments Off on Mistakes That Will Sink Your Fundraising Campaign
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