The end of the year can be a make-or-break time for many nonprofits. Year-end giving typically comprises a large portion of most organizations' fundraising totals, so it's crucial to make the most of this critical period. Here are five things smart fundraisers do to ensure a successful year-end campaign.
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Email marketing is a great way to stay in touch with your donors and keep them updated on your nonprofit's work. But with so many nonprofits competing for attention, it can be tough to stand out in the inbox. So how can you make sure your nonprofit's email marketing campaigns are as effective as possible?
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Let's explore the basics of writing great fundraising emails that convert.
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Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. It isn’t easy to penetrate the inbox of someone who receives hundreds of messages each day and walk away with a donation, so ...
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Are you looking to raise more money for your cause? Then you need to start with clarity. When it comes to fundraising, clarity is key.
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If you’re new to fundraising, writing an appeal to raise funds is different than you might expect. Once, I hired someone who had sales and marketing experience but no direct nonprofit experience. He tended to write appeals that were very fact based, “1 billion people ...
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When I joined Food for the Hungry, I thought I was going to blow right by expectations in fundraising. I came in with a consulting background and an MBA … I could figure out the secrets to fundraising quickly and knock a home run in ...
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Email may be the best kept fundraising secret for your nonprofit! Not because you aren’t already using it, but because there is so much opportunity to change and test different parts of a fundraising email to see the impact on results. Today, we’re going to ...
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It can be very frustrating not being able to get out a timely appeal. I remember a specific incident where we were sitting five days after a disaster, and we had not yet sent out our email appeal. At that time I made a decision ...
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I’ve made a lot of mistakes. I’ve had to learn a lot of hard lessons. Nonprofit fundraising isn’t always easy. There are many rules and guidelines that industry pros have learned through expensive testing over decades. When you learn these lessons, some come from your ...
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