374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines

Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. It isn't easy to penetrate the inbox of someone who receives hundreds of messages each day and walk away with a donation, so writing a creative and compelling subject line helps draw in

By |2022-08-06T18:04:30-04:00October 1st, 2018|Categories: Email Marketing, Intermediate|Tags: , , |Comments Off on 374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines

Clarity Results in Better Fundraising

Clarity is the enemy of confusion. Bringing a clear message in your appeal will help the reader understand exactly what you're asking for and why they should give. You may have heard the phrase, "if you confuse, you lose." If the reader gets confused or mixed up in your messaging, the default option is to

By |2018-06-23T07:35:42-04:00July 16th, 2018|Categories: Intermediate|Tags: , , , , |Comments Off on Clarity Results in Better Fundraising

Complete Guide to Great Fundraising Appeals (with Examples!)

If you're new to fundraising, writing an appeal to raise funds is different than you might expect. Once, I hired someone who had sales and marketing experience but no direct nonprofit experience. He tended to write appeals that were very fact based, "1 billion people live in poverty" or "You can help 10,855 people right

By |2018-06-15T15:43:20-04:00June 18th, 2018|Categories: Featured Intermediate, Fundraising, Intermediate|Tags: , , , , , |Comments Off on Complete Guide to Great Fundraising Appeals (with Examples!)

5 Secrets Experienced Fundraisers Know

When I joined Food for the Hungry, I thought I was going to blow right by expectations in fundraising. I came in with a consulting background and an MBA ... I could figure out the secrets to fundraising quickly and knock a home run in our digital fundraising in no time. What I discovered is

By |2018-06-14T17:14:56-04:00June 14th, 2018|Categories: Beginner, Fundraising, Intermediate|Tags: , |Comments Off on 5 Secrets Experienced Fundraisers Know

10 Email Fundraising Tips You Need Right Now

Email may be the best kept fundraising secret for your nonprofit! Not because you aren't already using it, but because there is so much opportunity to change and test different parts of a fundraising email to see the impact on results. Today, we're going to discuss some ideas of things you can put into practice right

By |2018-06-02T19:47:17-04:00June 2nd, 2018|Categories: Beginner, Email Marketing, Fundraising, Intermediate|Tags: , |Comments Off on 10 Email Fundraising Tips You Need Right Now

8 Steps to a Timely Disaster Fundraising Response

It can be very frustrating not being able to get out a timely appeal. I remember a specific incident where we were sitting five days after a disaster, and we had not yet sent out our email appeal. At that time I made a decision that that wasn't going to happen again, that we weren't

By |2018-05-17T11:27:46-04:00May 18th, 2018|Categories: Advanced, Fundraising|Tags: , , |Comments Off on 8 Steps to a Timely Disaster Fundraising Response

Mistakes That Will Sink Your Fundraising Campaign

I've made a lot of mistakes. I've had to learn a lot of hard lessons. Nonprofit fundraising isn't always easy. There are many rules and guidelines that industry pros have learned through expensive testing over decades. When you learn these lessons, some come from your own expensive mistakes, you will learn how to best fundraise

By |2018-05-01T17:19:39-04:00May 1st, 2018|Categories: Advanced, Fundraising|Tags: , |Comments Off on Mistakes That Will Sink Your Fundraising Campaign

Episode 008 – How Do I Create a Sense of Urgency in My Appeals?

Creating a sense of urgency in your appeal messaging will help move readers to become donors. What if you have a difficult time creating a sense of urgency? In episode 8 of Nonprofit Answers, Rob asks a question about how to create urgency in his appeals for a women's shelter.

By |2018-04-30T21:02:30-04:00March 19th, 2018|Categories: Podcasts|Tags: , |Comments Off on Episode 008 – How Do I Create a Sense of Urgency in My Appeals?

100 More Email Appeal Subject Lines

A great subject line can be the difference between catching the recipient's attention to open your email or to be unceremoniously tossed into the trash or simply ignored. What makes a subject line stand out? It needs to be concise. The best subject lines are between 3 and 6 words in length. You don't have to

By |2022-08-06T18:08:56-04:00March 16th, 2018|Categories: Email Marketing, Fundraising, Intermediate|Tags: , , |Comments Off on 100 More Email Appeal Subject Lines
Go to Top