Topic

clarity

Intermediate

Clarity Results in Better Fundraising

Are you looking to raise more money for your cause? Then you need to start with clarity. When it comes to fundraising, clarity is key.

Fundraiser writing an appeal letter
Fundraising

How to Write a Fundraising Appeal Letter (With Examples)

If you're new to fundraising, writing an appeal to raise funds is different than you might expect.

Email Marketing

Episode 006 - Why Don't My Emails Perform As Well As My Direct Mail?

Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does.

Team reviewing appeal drafts
Fundraising

5 Cs of Effective Fundraising Appeals

Raising funds for needed items, foods, and services is the lifeblood of any nonprofit organization.

Fundraising

Secrets to Being a Successful Storyteller

Liko loved school. He had dreams of graduating, getting a good job, helping to lift his family out of generations of poverty. But one day, tragedy struck.

Fundraising

3 Steps to Clarity in Your Fundraising

When a donor receives a request for funds, he is looking for a clear answer to questions about your appeal. Providing clear structure and answers in your fundraising appeal will increase the likelihood of achieving your goals. Learn these 3 steps to clarify your fundraising.