Finding and cultivating relationships with major donors is an essential part of any fundraiser's job description. Following these 7 tips to find your next generation major donors.
You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.