Topic
donor acquisition
Peer-to-Peer Donors Aren't Your Donors Yet: A 90-Day Plan to Keep Them
Peer-to-peer campaigns bring in lots of new donors, but most gave for a friend, not for you. Here's a 90-day plan to turn them into your own supporters.
Lead Generation Ads for Nonprofits: Is a $3 Email Subscriber Worth It?
Cheap leads aren't automatically good leads. Here's how to judge nonprofit lead generation ads by cost per donor, with a simple test you can run on $1,000.
Google Ad Grants Won't Bring You Many Donors. Use It to Build Your List Instead.
Google Ad Grants rarely produces donations directly. Here's how to use your $10,000 a month to capture email subscribers who become donors later.
Only 1.6% of Website Visitors Donate. Here's How to Keep the Rest.
Most people who visit your nonprofit's website leave without giving and never return. Here's how to turn your busiest pages into a steady source of new donors.
How Much Can You Afford to Pay for a New Online Donor?
Before you spend on ads, know your allowable cost per donor. A simple five-year model shows what a new online donor is worth and how much you can pay for one.
How to Calculate Donor Lifetime Value (and What to Actually Do With It)
Most nonprofits know their average gift. Far fewer know what a donor is worth over the whole relationship, and the usual formula hides the answer. Here's a simple cohort method, and what to actually do with the number.
7 Tips to Find the Next Generation of Major Donors
Finding and cultivating relationships with major donors is an essential part of any fundraiser's job description. Following these 7 tips to find your next generation major donors.
Episode 27 - How to Acquire More Digital Donors
You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.