7 Steps to Define Your Nonprofit’s Target Audience

As a nonprofit fundraising leader, one of your most important tasks is to define your nonprofit's target audience. This can be a daunting task, but it's essential to the success of your organization. After all, how can you raise money from potential donors if you don't know who they are or what they care about?

By |2022-09-29T09:42:14-04:00September 29th, 2022|Categories: Donor Communication, Fundraising, Intermediate|Tags: , , , , , , |Comments Off on 7 Steps to Define Your Nonprofit’s Target Audience

13 Mistakes Major Donor Reps Make

As a fundraiser, your job is to secure major gifts from individuals who are able and willing to make large financial contributions to your organization. It's a big responsibility, and one that comes with its own unique set of challenges. In this blog post, we'll take a look at thirteen of the most common mistakes major donor reps make, and how you can avoid them.

By |2022-09-16T18:16:44-04:00September 16th, 2022|Categories: Donor Relations, Fundraising, Major Gifts|Tags: , , , , , , |Comments Off on 13 Mistakes Major Donor Reps Make

4 Step Formula for Writing a Fundraising Letter to Reactivate Lapsed Donors

Reactivating lapsed donors is a positive lift to your donor revenue. Not only are these donors familiar with your work, but they have already indicated an interest in supporting your mission with their past gifts. Learn a four step formula for reactivating lapsed donors.

By |2019-12-29T20:16:22-05:00December 7th, 2019|Categories: Donor Communication, Fundraising, Intermediate|Tags: , , , , , |Comments Off on 4 Step Formula for Writing a Fundraising Letter to Reactivate Lapsed Donors

5 Ways to Reactivate Lapsed Donors

One key metric that will determine the success of your fundraising program is reactivation of lapsed donors. If a donor has stopped giving to you, what will motivate him or her to return? How can we get them to fall in love with us again? You'll learn 5 ways to reactive your lapsed donors.

By |2022-08-06T17:58:26-04:00November 11th, 2019|Categories: Donor Communication, Featured Intermediate, Intermediate|Tags: , , , |Comments Off on 5 Ways to Reactivate Lapsed Donors

We Miss You! How to Make a Lapsed Donor Fall in Love Again

Lapsed donors are one of the best sources for boosting your income. Lapsed donors are those who haven’t given in a period of time, most organizations consider a donor lapsed after 12+ months. A lapsed donor once gave to your organization, so he has both familiarity with you and also overcome the hurdle to give you a gift. 

By |2022-08-06T17:58:31-04:00October 27th, 2019|Categories: Donor Communication, Intermediate|Tags: , , , |Comments Off on We Miss You! How to Make a Lapsed Donor Fall in Love Again

How to Download the List of Facebook Fundraiser Donors

Facebook fundraising can be a nice supplemental revenue source for your nonprofit. A challenge is that you only receive contact information for people who opt-in. Learn how to download the list of Facebook Fundraiser donors.

By |2022-08-06T18:03:14-04:00May 29th, 2019|Categories: Beginner, Fundraising, Social Media|Tags: , , , , , |Comments Off on How to Download the List of Facebook Fundraiser Donors

Episode 022 – How to Build and Maintain Donor Relationships

Building and maintaining donor relationships is the lifeblood of any nonprofit organization. You will learn why building relationships with donors is important, how your current definition of donor relationship may be wrong, and how different donor audiences need different types of relationship building techniques.

By |2019-01-10T12:29:35-05:00November 26th, 2018|Categories: Podcasts|Tags: , , , , , |Comments Off on Episode 022 – How to Build and Maintain Donor Relationships
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