Topic
donors
Why Some Donors Are Reluctant to Discuss Planned Giving
Planned giving is a powerful way for donors to leave a lasting legacy with the causes they care about. It allows individuals to make significant contributions through their estate plans, ensuring that their impact continues well into the future.
How to Ask Donors to Give Monthly
Who to ask to become monthly donors, how to ask and what to say, from a program that grew from 800 to more than 4,000 monthly donors.
Mastering Donor Segmentation: Strategies for Targeted Campaigns
Learn donor segmentation techniques to maximize donor engagement and donations.
12 Tips for Finding Gen Z Donors
Gen Z represents a significant potential donor pool for non-profit organizations, but engaging this demographic requires a unique approach. In this article, we'll share 12 tips for finding more Gen Z donors, from leveraging social media to highlighting diversity and inclusivity.
10 Tips for Building Nonprofit Email Lists and Growing Your Donor Base
Email marketing is one of the most effective ways for nonprofit organizations to connect with their audience, promote their mission, and raise funds. Building a strong email list is essential for nonprofits looking to expand their reach and impact, but it can be challenging to know where to start.
6 Ways to Attract Mid-level Donors
Mid-level donors are essential to the success of any fundraising organization. They provide a much-needed financial bridge between small donors and major gifts, and they offer a great opportunity to engage potential major donors. A key part of your mid-level donor strategy is to acquire new midlevel donors.
7 Ways to Fill Your Donor Pipeline
In this article, you'll learn seven tried-and-true methods for attracting new donors. By implementing even just a few of these strategies, you can quickly start seeing results.
7 Steps to Define Your Nonprofit's Target Audience
As a nonprofit fundraising leader, one of your most important tasks is to define your nonprofit's target audience. This can be a daunting task, but it's essential to the success of your organization. After all, how can you raise money from potential donors if you don't know who they are or what they care about?
10 Questions Donors Should Ask Nonprofits
As a donor, you have the power to make a real difference in the world. But how can you be sure that your donation is going to have the maximum impact? Here are 10 questions donors should ask nonprofits before making a donation.
13 Mistakes Major Donor Reps Make
As a fundraiser, your job is to secure major gifts from individuals who are able and willing to make large financial contributions to your organization. It's a big responsibility, and one that comes with its own unique set of challenges. In this blog post, we'll take a look at thirteen of the most common mistakes major donor reps make, and how you can avoid them.
4 Step Formula for Writing a Fundraising Letter to Reactivate Lapsed Donors
Reactivating lapsed donors is a positive lift to your donor revenue. Not only are these donors familiar with your work, but they have already indicated an interest in supporting your mission with their past gifts. Learn a four step formula for reactivating lapsed donors.
How to Reactivate Lapsed Donors: 5 Ways to Win Them Back
Lapsed donors already know you. Here is who to contact first and five ways to win them back, from a thank-you card to a multichannel follow-up.
How to Download the List of Facebook Fundraiser Donors
Facebook fundraising can be a nice supplemental revenue source for your nonprofit. A challenge is that you only receive contact information for people who opt-in. Learn how to download the list of Facebook Fundraiser donors.
Episode 022 - How to Build and Maintain Donor Relationships
Building and maintaining donor relationships is the lifeblood of any nonprofit organization. You will learn why building relationships with donors is important, how your current definition of donor relationship may be wrong, and how different donor audiences need different types of relationship building techniques.
5 Ways to Build Loyalty with Your Donors
Much of the fundraising material written today is about acquiring new donors, yet building loyalty with your existing donors and getting that second gift is…
Episode 019 - Donor Psychology - What moves someone to donate? Part 1
In this second episode of a special series of fundraising education, you will learn donor psychology and the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the first 8 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For major donors, general donors, and monthly donors.
Episode 018 - Nonprofit Donor Motivations
Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.
Raise More Money by Giving Donors Choices
What is a donation gift matrix? A donation gift matrix is a tool that allows donors to choose how they want their donation to be used. Learn how to implement a gift matrix on your landing page.
20+ Resources for Building a Nonprofit Persona
I recently asked one of my staff members after a year on the job what she wished she knew about nonprofit fundraising before joining us.