Topic
email segmentation
Year-End Email Deliverability: How to Keep Your December Appeals Out of Spam
Your year-end appeal can't raise a dollar from the spam folder. Before December, confirm your email authentication, sort your list by who's actually engaging, and protect the sends your best donors are waiting for.
The Last 72 Hours of December: How to Plan Your Final Year-End Fundraising Emails
The last days of December bring in a real share of online giving. Here's how to plan your December 29 to 31 fundraising emails now, while you still have time.
[Donor Retention] Episode 5: Segmenting Donors & Creating a Warm Welcome
In this episode, we’re unlocking the power of donor segmentation —because not all donors are the same, and your communication shouldn’t be either. Learn how to effectively segment your donor base and create personalized engagement strategies that speak directly to each group.
8 Ways to Reactivate Unresponsive Email Addresses
Do you have people on your email list who haven't interacted with your organization in some time?
Episode 004 - How Does Email Design Impact Response?
How does email design impact response in your emails? Often there are conflicting answers on blogs as different organizations experience different results when they change factors in their email marketing. In episode 4, Jeremy explores a question about graphics vs text emails and how you can test to determine the right factors to improve response for your nonprofit emails.
Episode 003 - How Do We Segment Our Emails?
Have you ever hired a consultant to help you with a project, but when it comes time to execute, they disappear? This happened to Holly when she brought in a consultant to look at her email fundraising program. The consultant told Holly she should improve her segmentation and then disappeared before sharing with her a direction to go. In episode 3 of the Nonprofit Answers Podcast, Jeremy teaches Holly about different ways to segment her email file to maximize response.