Topic
giving tuesday
Should You Text Donors at Year-End? What the Numbers Say for Small Nonprofits
Texting donors at year-end is less about whether texts work and more about who already gave you permission. Here's what the latest benchmarks say and how a small nonprofit should decide this December.
[Year-end] Episode 5: Giving Tuesday Without the Noise
It's the Monday before Thanksgiving, and Dana has eleven emails in her inbox with Giving Tuesday in the subject line. None of them are from donors.
Should Your Small Nonprofit Even Do GivingTuesday?
GivingTuesday can bring in real money for a small nonprofit. It can also pull gifts forward from December 31 and wear out your staff. Here's how to decide whether it's right for your shop.
How to Plan Your Giving Tuesday Communications
Giving Tuesday is an annual event that takes place on the Tuesday after Thanksgiving. It's a day dedicated to charitable giving, and it's a great way for nonprofits to boost year-end donations. But how do you make sure your Giving Tuesday communications stand out from the crowd?
Giving Tuesday Email Subject Lines: 118 Real Examples
For nonprofit organizations, email marketing is a great way to stay in touch with donors and keep them updated on your work.