Topic
lapsed
How Far Back Should Your Year-End Appeal Go? Deciding Which Lapsed Donors to Mail
Most year-end mail files go back as far as last year's did, and nobody remembers why. A simple break-even calculation tells you which lapsed donors to mail, which to email, and what to say to the ones you haven't heard from in a while.
Why Your Donors Stopped Giving (It's Probably Not What You Think)
A donor gave three years in a row. Then they stopped. You assume they lost interest or hit hard times. But the real reason is simpler: they didn't feel like their gift mattered. Here are the actual reasons donors lapse and what you can do about it.
[Donor Retention] Episode 19: Addressing Donor Attrition: Identifying the Reasons Donors Leave and How to Proactively Address These Issues
Ever wonder why donors stop giving, and more importantly, how to keep them around? In this episode, we’re tackling donor attrition head-on.
4 Step Formula for Writing a Fundraising Letter to Reactivate Lapsed Donors
Reactivating lapsed donors is a positive lift to your donor revenue. Not only are these donors familiar with your work, but they have already indicated an interest in supporting your mission with their past gifts. Learn a four step formula for reactivating lapsed donors.
How to Reactivate Lapsed Donors: 5 Ways to Win Them Back
Lapsed donors already know you. Here is who to contact first and five ways to win them back, from a thank-you card to a multichannel follow-up.