Topic
metrics
How Much Can You Afford to Pay for a New Online Donor?
Before you spend on ads, know your allowable cost per donor. A simple five-year model shows what a new online donor is worth and how much you can pay for one.
How to Track Your Year-End Campaign While There's Still Time to Fix It
Most nonprofits learn how year-end went on January 2. Here's how to build a simple pacing chart and know by mid-December whether you need to change course.
[Donor Retention] Episode 11: Leveraging Data to Improve Retention: Using Donor Data to Personalize Communications, Predict Churn, and Refine Your Retention Strategies
Ready to unlock the power of your donor data? In this episode, we dive into how nonprofits can use data analytics to boost donor retention .
Episode 61: Which Email Metrics Matter?
Your appeal email had a 35% open rate but only raised $500. Your newsletter had a 22% open rate but generated $8,000 in donations.
21 Digital Fundraising KPIs Your Nonprofit Should Track
Discover the 21 essential digital fundraising KPIs your nonprofit should track to optimize your online strategies, build stronger donor relationships, and maximize your impact in this comprehensive guide.
The Secret Email Growth Hack: Using Data to Drive Email Fundraising Success
Discover a detailed breakdown of key email metrics that nonprofits should track, explaining what each metric indicates and how it can be used to enhance the effectiveness of their email campaigns and fundraising efforts.
6 Critical Metrics for a Thriving Midlevel Donor Program
Tracking acquisition costs, retention rate, lifetime value, and engagement levels are all key metrics for any successful midlevel donor program. Additionally, it is important to measure the quantity of donations and track them through analytics in order to assess success.
Ultimate List of Nonprofit Benchmark Metrics (2022)
Every fundraiser knows that research is key to success. But with so many reports out there, it can be hard to know where to start. That's why we've put together a list of all the best nonprofit industry reports, so you can find the information you need to make your next fundraising campaign a success by benchmarking against industry standards.
4 Keys to Getting Better Results from Your Fundraising Testing
As a nonprofit fundraiser, you know that successful fundraising requires strategic planning and effort. But what if you could increase your chances of success by using a data-driven approach?
Step-by-Step Guide to Creating Trackable Links for Google Analytics
Key to measuring results is knowing how people came to your website. You can create trackable links using 5 different types of tags and measure the impact of different sources, mediums, and ads on your landing pages. Get the most from your marketing spend by carefully tracking how people reach your content with this video tutorial.