For non-profit organizations, engaging with midlevel donors is key to long term success and growth. This article will discuss 8 ways to engage with these donors online, including creating tailored email campaigns and leveraging social media platforms, in order to increase donor base and engagement.
Tracking acquisition costs, retention rate, lifetime value, and engagement levels are all key metrics for any successful midlevel donor program. Additionally, it is important to measure the quantity of donations and track them through analytics in order to assess success.
Are you looking to retain more midlevel donors? Check out our six step guide, which outlines key strategies for developing and sustaining meaningful relationships with these important contributors.