Topic
personalization
Donor Communication
Content Reuse Playbooks for Personalized Appeals
Build a reusable storytelling system so every donor segment gets a personal-feeling appeal without rewriting from scratch.
Major Gifts
Personalizing Impact Reports for Major Donors
Learn how to craft personalized impact reports to nurture stronger bonds with major donors and foster increased engagement and collaboration through actionable insights and forward-thinking communication strategies.
Email Marketing
How to Write a Fundraising Email: 12 Best Practices
How to write a fundraising email that gets opened, read and clicked: 12 best practices for subject lines, stories, the ask and testing, plus a checklist.