Topic

storytelling

Podcasts

[Year-end] Episode 3: One Person, One Problem, One Gift

Dana's first draft of the year-end letter opened with "Riverbend Community Food Pantry is pleased to share" and a number about pounds of food. It was accurate, and it wasn't going to move anyone sitting at a kitchen table with a stack of mail.

Donor Communication

Story Crimes: 7 Mistakes That Kill Your Fundraising Stories (And How to Fix Them)

Your fundraising stories might be working against you. Leading with statistics, hiding behind jargon, making your organization the hero. Here are seven story crimes that drain power from your appeals, and exactly how to fix each one.

Donor Communication

The Story You're Afraid to Tell: When Imperfect Outcomes Make Better Fundraising

Not every story ends with a job, a graduation, or a life turned around. Some of your best fundraising stories might be the ones without tidy endings. Here's why imperfect outcomes can build more trust than polished success stories.

Donor Communication

Before and After: How to Transform a Weak Story into a Fundraising Powerhouse

Most nonprofit stories fail not because the material is bad, but because they're told wrong. Here's how to take a weak story and make it powerful, with before-and-after examples showing exactly what to change.

Donor Communication

The 10-Minute Story Interview: How to Collect Powerful Stories from the People You Serve

You need stories to raise money, but the people who have them are busy serving clients. Here's a simple four-question framework to collect a powerful story in just 10 minutes. Anyone can do it, and it works every time.

Podcasts

[Donor Retention] Episode 7: Storytelling for Donor Retention: Engaging Donors Through Compelling Narratives

Ever wonder why some nonprofits have loyal donors year after year? The secret is in the stories they tell.

Podcasts

[Donor Retention] Episode 8: The Impact Report: Turning Stories into Tangible Donor Engagement

Want to keep your donors hooked and excited about their impact? In this episode, we dive into the art of creating impact reports that do more than just list achievements—they tell powerful stories that make your donors feel like heroes.

Planned Giving

Secret Techniques to Elevate Your Planned Giving Conversations Instantly

Discover five secret techniques that will instantly elevate your planned giving conversations, helping you build stronger connections with donors and inspire them to leave a lasting legacy through their generosity.

Sharing a story at a nonprofit gathering
Fundraising

How Storytelling Increases Trust in Your Nonprofit

Effective storytelling builds trust in your nonprofit by creating emotional connections, showcasing your impact, and consistently engaging supporters across various platforms, ultimately leading to stronger relationships and increased support for your mission.

Donor reading a fundraising email at home
Email Marketing

The Importance of Donor-Centric Messaging in Email Fundraising

Emphasizing the critical role of donor-centric messaging in email fundraising, the article provides actionable insights into creating meaningful connections with donors by understanding, segmenting, and continually refining communication strategies.

Fundraising

Tell a Story of One Person to Improve Your Fundraising

Great fundraising is about one person, not a bunch of people. Great fundraising is about a single person who needs the donor’s help, not the cause we’re fighting for. Learn how to tell the story of one person to improve your fundraising.

Donor Communication

Episode 016 - Effective Nonprofit Storytelling

Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders.

Intermediate

Clarity Results in Better Fundraising

Are you looking to raise more money for your cause? Then you need to start with clarity. When it comes to fundraising, clarity is key.

Donor Communication

How to Tell an Impactful Fundraising Story

Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder.

Fundraiser writing an appeal letter
Fundraising

How to Write a Fundraising Appeal Letter (With Examples)

If you're new to fundraising, writing an appeal to raise funds is different than you might expect.

Donor Communication

The Story of the One

Nonprofit fundraising, at its core, is storytelling. Telling a story of how your organization has helped one beneficiary be transformed is the building block…

Fundraising

Secrets to Being a Successful Storyteller

Liko loved school. He had dreams of graduating, getting a good job, helping to lift his family out of generations of poverty. But one day, tragedy struck.

Social Media

Facebook Photo Posts No Longer King

Facebook continues to update their post algorithm and for a long time photo posts performed the best of all post types.