Direct mail fundraising is a tried-and-true method for raising money for your cause. But with so many options and variables to consider, it can be difficult to know where to start. That's why we've put together a list of 8 things you should test in your next direct mail campaign.
As a nonprofit fundraising leader, one of your most important tasks is to define your nonprofit's target audience. This can be a daunting task, but it's essential to the success of your organization. After all, how can you raise money from potential donors if you don't know who they are or what they care about?
As a nonprofit fundraiser, you know that successful fundraising requires strategic planning and effort. But what if you could increase your chances of success by using a data-driven approach?
Make intelligent decisions about what to test and then get out of the way of the data. Learn how to define your fundraising testing.