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Fundraising
How One Simple Change Transformed a Nonprofit's Donor Retention from 6% to 22%
Most nonprofits are facing a donor retention crisis, and they don't even realize it. The average first-year donor retention rate across the nonprofit sector hovers around 15-20%. That means 80-85% of people who make a first gift to your organization will never give again.
Donor Communication
The 48-Hour Follow Up Rule: Why Your Donor Retention Depends on Lightning-Fast Response
Every donor should receive meaningful, personal contact within 48 hours of making their gift. Not just an automated email receipt – though that should happen immediately – but actual human contact that shows you noticed their gift and you're grateful for it.