The end of the year can be a make-or-break time for many nonprofits. Year-end giving typically comprises a large portion of most organizations' fundraising totals, so it's crucial to make the most of this critical period. Here are five things smart fundraisers do to ensure a successful year-end campaign.
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Direct mail is a type of marketing that involves sending physical letters or postcards to potential customers or donors. Direct marketing can be used for a variety of purposes, including raising awareness for a cause, promoting a product or service, or soliciting donations. For most nonprofits, direct mail is vital to their fundraising strategy.
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How can we show these mid-level donors just how valued they truly are? Here are 9 ways to make a mid-level donor feel appreciated and deepen their relationship with your nonprofit.
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Mid-level donors are essential to the success of any fundraising organization. They provide a much-needed financial bridge between small donors and major gifts, and they offer a great opportunity to engage potential major donors. A key part of your mid-level donor strategy is to acquire new midlevel donors.
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In this article, you'll learn seven tried-and-true methods for attracting new donors. By implementing even just a few of these strategies, you can quickly start seeing results.
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Major gifts officers are responsible for identifying, cultivating, soliciting, and stewarding relationships with major donors. If you're new to this role, you might be feeling a bit overwhelmed. But don't worry—we've got you covered. Here's a step-by-step 90 day plan to help you hit the ground running and succeed as a new major gifts officer.
Read moreBeginner, Donor Communication, Fundraising, Guides, Leadership, Marketing, Measuring Results, Resources
Every fundraiser knows that research is key to success. But with so many reports out there, it can be hard to know where to start. That's why we've put together a list of all the best nonprofit industry reports, so you can find the information you need to make your next fundraising campaign a success by benchmarking against industry standards.
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As an association fundraiser, you know how important it is to continually bring in new revenue to support your organization's goals. However, fundraising can be a challenge, especially in today's economy. That's why we've put together a list of 8 tips to help you improve your fundraising efforts.
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A fundraising plan is a document that details the actions your nonprofit will take to raise money. The process of creating a fundraising plan can seem daunting, but it doesn't have to be. By following these seven steps, you can develop a comprehensive and effective fundraising plan for your nonprofit.
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Why do people give to nonprofits? What motivates them to part with their hard-earned money? If you're a fundraiser, it's important to know the answers to these questions.
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