You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.
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For nonprofit organizations, email marketing is a great way to stay in touch with donors and keep them updated on your work. And, with Giving Tuesday just around the corner, now is the perfect time to start planning your Giving Tuesday email campaign. To help ...
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Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. It isn’t easy to penetrate the inbox of someone who receives hundreds of messages each day and walk away with a donation, so ...
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In this episode, Gary asks what, if anything, should we email major donors? Jeremy teaches you how to define a major partner email communication strategy and recommends which emails to send based on which segment the donor is in.
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Email may be the best kept fundraising secret for your nonprofit! Not because you aren’t already using it, but because there is so much opportunity to change and test different parts of a fundraising email to see the impact on results. Today, we’re going to ...
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A great subject line can be the difference between catching the recipient’s attention to open your email or to be unceremoniously tossed into the trash or simply ignored. What makes a subject line stand out? It needs to be concise. The best subject lines are between ...
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Do you have people on your email list who haven’t interacted with your organization in some time? Do you want to learn how you can save these people and reactivate them to continue wanting to receive your emails? Let’s explore 8 steps the organization can ...
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Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does.
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Karen's organization has a partner who offered them a list of 25,000 email addresses. Her boss wants to just add them to their email service provider, but Karen doesn't agree. In episode 5, Jeremy gives Karen advice as to how to answer her boss and what to do with the opportunity.
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How does email design impact response in your emails? Often there are conflicting answers on blogs as different organizations experience different results when they change factors in their email marketing. In episode 4, Jeremy explores a question about graphics vs text emails and how you can test to determine the right factors to improve response for your nonprofit emails.
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