Marketing - Nonprofit Fundraising

Email Marketing, Fundraising, Intermediate, Podcasts

Episode 003 – How Do We Segment Our Emails?

/ February 23, 2018

Have you ever hired a consultant to help you with a project, but when it comes time to execute, they disappear? This happened to Holly when she brought in a consultant to look at her email fundraising program. The consultant told Holly she should improve her segmentation and then disappeared before sharing with her a direction to go. In episode 3 of the Nonprofit Answers Podcast, Jeremy teaches Holly about different ways to segment her email file to maximize response.

Intermediate, Podcasts, Social Media

Episode 001 – Facebook Algorithm Changes – Nonprofit Answers

Jeremy Reis

/ February 22, 2018

In episode 1 of the Nonprofit Answers Podcast, Jeremy Reis answers a question from Helen, a nonprofit marketing manager in Nashville. Helen is concerned about the recent algorithm changes with Facebook and wants to know what she should do. Should she continue to invest time and resources into Facebook? What changes should she make to her social media strategy?

Email Marketing, Fundraising, Intermediate

100 Email Appeal Subject Lines

Jeremy Reis

/ February 16, 2018

When you’re writing email appeals, the subject and preview text are two key factors to increase your open rate. You want to create a subject line that grabs the reader’s attention and entices her to open the email without being disingenuous. There isn’t a specific ...

Advanced, Marketing

8 Tools to Create a Digital Annual Report

Jeremy Reis

/ January 12, 2018

Do you want to go beyond simply uploading a PDF to your site for people to read your annual report? Create a flip book style digital presentation to take your annual report to the next level. Instead of downloading the PDF, the reader can click ...

Featured Intermediate, Fundraising, Intermediate, Marketing

7 Secrets to an Irresistible Annual Report

Jeremy Reis

/ January 10, 2018

An annual report is like a slick Apple ad: it tells a story that resonates with people emotionally to confirm their support of your organization or move them to support your organization. While your IRS form 990 and annual financial disclosures tell financial facts, your ...

Beginner, Marketing

3 Keys to Moving from Corporate America to a Nonprofit

Jeremy Reis

/ August 15, 2017

In 2011, I was working as a social media consultant, primarily with nonprofits with Tim Smith approached me about joining him at Food for the Hungry. He had just accepted the role of Chief Development Officer and wanted to bring me along as his Digital ...

Email Marketing, Intermediate

Validate Your Email List

Jeremy Reis

/ July 31, 2017

“What happened to the deliverability on our monthly email newsletter? It appears we missed 35% of inboxes. Can you check to see if these numbers are correct?” Robert asked his new email marketing analyst, Todd. A few minutes later Todd came into Robert’s office. “I ...

Donor Communication, Intermediate, Marketing

20+ Resources for Building a Nonprofit Persona

Jeremy Reis

/ July 6, 2017

I recently asked one of my staff members after a year on the job what she wished she knew about nonprofit fundraising before joining us. She had extensive corporate and agency digital marketing experience, but working at a nonprofit was new for her. Her first ...

Email Marketing, Fundraising

How to Double Your Donations

Jeremy Reis

/ January 5, 2017

Let's focus on changing one thing in our donation funnel that doubles our conversation rate of donors. By changing just one metric - improving it through testing - we can double the number of people giving digitally.

Social Media

Facebook Photo Posts No Longer King

Nonprofit Donor

/ May 26, 2015

Facebook continues to update their post algorithm and for a long time photo posts performed the best of all post types. Marketers quickly identified this trend and started moving many of their post types to photo posts. This has resulted in a glut of photo ...