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Article
Your Year-End Reply Card Is Doing More Work Than Your Letter
A donor can skip your year-end letter and still give, but they can't give by mail without the reply card. Here's how to make that small card easy to read, fill out, and send back.
Podcast episode
[Year-end] Episode 7: Keep the Donors You Just Found
It's the first Monday in January. The pantry is quiet, and Dana is looking at a printout of about two hundred new donors with two feelings at once: gratitude that they showed up, and a little dread, because she knows how often first-time donors never give again.
Article
The Year-End Follow-Up Letter: Why Your Second Mailing Needs Its Own Plan
Your year-end follow-up letter goes to donors who meant to give and set the first letter aside. Here's who should get it, when it should land, and how to write it so it isn't a reprint.
Podcast episode
[Year-end] Episode 2: Build an Offer Donors Can Finish
Dana laid last year's year-end letter on Marcus's desk. Across the top it said, "Help us fight hunger in our community." She asked him one question: "If you got this in the mail, how much would you give?" He honestly didn't know.
Article
Your Thanksgiving Message to Donors Needs More Than Gratitude
A warm, no-ask Thanksgiving note is a fixture of most year-end plans, but the best research we have on thank-yous suggests gratitude alone may not move donors. Here's how to make your November message show donors what their gift actually did, and how to find out whether it's working.
Article
Donor-Advised Funds Are Growing. Can Your Donors Actually Give From Theirs?
Your DAF donors have already decided to give. The question is where. Here's how DAF gifts work from the donor's side, and the fixes a small development shop can make before December.
Article
How to Track Your Year-End Campaign While There's Still Time to Fix It
How to Track Your Year-End Campaign While There's Still Time to Fix It
Page
Fundraising Email Subject Lines: 500 Real Examples
Article
The Last 72 Hours of December: How to Plan Your Final Year-End Fundraising Emails
The last days of December bring in a real share of online giving. Here's how to plan your December 29 to 31 fundraising emails now, while you still have time.
Article
Year-End Gift Processing: How to Date December Donations Correctly
A check mailed on December 30 belongs in December, even if nobody opens it until January. Here's how the IRS dates each kind of year-end gift, and the one-page policy that keeps your receipts right.
Article
The New Charitable Deduction: What to Tell Your Year-End Donors
Starting in 2026, donors who don't itemize can deduct cash gifts again. Here's how to mention it in your year-end appeal accurately and in the right spot.
Podcast episode
[Year-end] Episode 4: Your Year-End Email Calendar
Last year, Dana was at her kitchen table at 9:30 on the night of December 18, writing an email that had to go out at eight the next morning. This year she's writing that email in the first week of November, when she's rested and has time to think.
Article
Your Year-End Appeal Starts With Last December's Donors
Your Year-End Appeal Starts With Last December's Donors
Article
QCD Gifts at Year-End: How to Ask Donors 70½ and Older Before December 31
Most nonprofits mention QCDs in one line and hope. Here's who to ask, when to ask, and how to keep IRA gifts from getting lost before the December 31 deadline.
Podcast episode
[Year-end] Episode 5: Giving Tuesday Without the Noise
It's the Monday before Thanksgiving, and Dana has eleven emails in her inbox with Giving Tuesday in the subject line. None of them are from donors.
Article
Nonprofit Email Marketing: A Fundraiser's Guide
Nonprofit Email Marketing: A Fundraiser's Guide
Podcast episode
[Year-end] Episode 6: The Last 72 Hours
It's December 15, a little after four in the afternoon. Dana clicks schedule on the last of her final-week emails and heads out for the holidays.
Podcast episode
Episode 62: How Do I Create a Donor Stewardship Calendar?
You're great at running campaigns - your year-end appeal crushed it, your spring event was a success - but then... radio silence.
Article
Direct Mail Fundraising: A Complete Guide for Nonprofits
How to run a direct mail fundraising program: plan the calendar, build an offer, write and design the appeal, then test, proof and track each mailing.
Podcast episode
Episode 65: How Do I Convert More Monthly Donors?
Tired of the fundraising feast-or-famine cycle? December was amazing, but now it's January and donations have disappeared?