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Article
Year-End Fundraising: A Month-by-Month Guide for Nonprofits
How to plan year-end fundraising from October to January: who to ask, ask amounts, Giving Tuesday, appeal letters, email and the last 72 hours.
Podcast episode
Episode 36 - 10 Tips for Successful Year End Fundraising
For many nonprofits, year end fundraising is crucial for success. As a fundraiser, this can also be a stressful time of year. In this episode, we explore ten tips to making your year end fundraising a success! Learn everything from planning to follow up.
Article
Should You Ask Monthly Donors for a Year-End Gift?
Should you ask monthly donors for a year-end gift? Yes, most of them. Here's how to make the ask without making your most loyal donors feel overlooked.
Article
7 Steps for Planning Year End Fundraising for Churches
This article provides church leaders with a comprehensive 7-step guide to planning year-end fundraising, including setting goals, crafting a compelling message, preparing campaign assets, launching the campaign, and effectively following up on contributions.
Podcast episode
Episode 37 - 5 Great Year-End Fundraising Campaigns
The holidays are on their way, and it's time to start thinking about the year end fundraising. Whether you want to increase your donations, get new donors involved or create some buzz around your organization with a campaign that will last until the end of the year, there are plenty of ideas that will work for you. Here are five great ones!
Article
Why Your Year-End Donors Disappear by March
Year-end first-time donors are some of the most promising donors you'll get all year, yet most never give again. The second gift is the hinge, and the first 90 days decide it.
Podcast episode
[Year-end] Episode 1: Start with the Math
It's the first week of October, and Dana at Riverbend Community Food Pantry has last year's $210,000 total on one side of her screen and a blank year-end calendar on the other.
Article
How important are your organizational celebrations?
Does the anniversary of when your organization was founded matter? Is your year end fundraising (not calendar year) important to the donor?
Article
How Far Back Should Your Year-End Appeal Go? Deciding Which Lapsed Donors to Mail
Most year-end mail files go back as far as last year's did, and nobody remembers why. A simple break-even calculation tells you which lapsed donors to mail, which to email, and what to say to the ones you haven't heard from in a while.
Article
Year-End Email Deliverability: How to Keep Your December Appeals Out of Spam
Your year-end appeal can't raise a dollar from the spam folder. Before December, confirm your email authentication, sort your list by who's actually engaging, and protect the sends your best donors are waiting for.
Article
10 Proven Ways to Craft High Performing Year-End Emails
Year-end giving is crucial for many nonprofits, in fact, according to Nonprofit Tech for Good, 31% of all annual giving occurs in December. So how can you make sure your emails stand out and persuade donors to give?
Article
How to Choose Ask Amounts for Your Year-End Appeal
Most reply cards get about ten minutes of thought, yet the first number on them shapes who gives and how much. Here's what the research says about ask amounts, and how I'd set them for your year-end appeal.
Article
Should You Text Donors at Year-End? What the Numbers Say for Small Nonprofits
Texting donors at year-end is less about whether texts work and more about who already gave you permission. Here's what the latest benchmarks say and how a small nonprofit should decide this December.
Article
Should You Send Your Year-End Appeal to Donors Who Just Gave?
Donors who gave this fall are some of the likeliest people on your file to give again, so leaving them out of the year-end appeal usually costs you. Here's who to hold back, and what the letter for everyone else should say.
Article
Five Year-End Jobs for Board Members That Don't Involve Asking for Money
Five Year-End Jobs for Board Members That Don't Involve Asking for Money
Article
Should You Ask Your Volunteers for a Year-End Gift?
Many nonprofits leave volunteers out of the year-end appeal or send them the same letter as everyone else. Here's how to ask people who already give their time.
Article
Facing a Budget Shortfall at Year-End? Don't Make It Your Appeal
Facing a Budget Shortfall at Year-End? Don't Make It Your Appeal
Podcast episode
[Year-end] Episode 3: One Person, One Problem, One Gift
Dana's first draft of the year-end letter opened with "Riverbend Community Food Pantry is pleased to share" and a number about pounds of food. It was accurate, and it wasn't going to move anyone sitting at a kitchen table with a stack of mail.
Article
Your Top 25 Donors Shouldn't Get Your Year-End Appeal First
Your Top 25 Donors Shouldn't Get Your Year-End Appeal First
Article
Should Your Small Nonprofit Even Do GivingTuesday?
GivingTuesday can bring in real money for a small nonprofit. It can also pull gifts forward from December 31 and wear out your staff. Here's how to decide whether it's right for your shop.