Topic
appeal
The Donor Decision: What Actually Happens in the 30 Seconds Before Someone Gives
A donor is reading your appeal. In the next 30 seconds, they'll either reach for their wallet or set the letter aside. What determines which way they go? Three unconscious questions flash through their mind. Answer all three clearly, and giving becomes easy. Miss one, and the gift probably won't happen.
Write a Great Fundraising Appeal Using ChatGPT
Discover how to leverage the efficiency, creativity, and customization capabilities of ChatGPT to craft compelling fundraising appeals that resonate with diverse donor demographics.
From Story to Ask: How to Create Compelling Fundraising Emails that Inspire Action
Crafting compelling fundraising emails hinges on powerful storytelling, clear calls to action, and authentic follow-up, turning one-time donors into lifelong supporters.
8 Steps to Creating Urgency in Your Fundraising Appeal
Creating a sense of urgency in your appeal messaging will help move readers to become donors.
Good Fundraising Does This One Thing Well
Do you want to know the secret to an excellent fundraising appeal? The one question you should ask? Learn more in this article.
Episode 023 - How to Write a Great Fundraising Appeal
Though there isn't a perfect formula for a charity fundraising appeal, Jeremy walks through a proven formula that will get you results.
Episode 007 - My Executive Director Keeps Editing Out Fundraising Best Practices
Do you have someone who edits out fundraising best practice from your appeals? Someone who doesn't like the urgency, postscripts, hyphens, folksy language, or handwritten notes? Is your fundraising suffering because of it? In episode 7, Jeremy answers a question from Julia about how to handle an Executive Director who doesn't understand fundraising and is undermining her efforts.