Topic
donor research
Trends
AI Can Draft Your Appeal. It Can't Tell You What Your Donors Care About.
AI is good at producing words. It has no idea which words matter to your donors. Here's a workflow that keeps the knowing with you and hands the typing to the machine.
Major Gifts
How to Research and Prepare for a 5-Minute Major Gift Ask
A focused, five-minute major gift ask seems simple. Frame the opportunity, make your case, create urgency, and request a specific amount. But behind every successful focused ask is hours of preparation and research.
Donor Communication
Donor Psychology: Why People Give and How to Ask Well
What donor psychology research and two decades of fundraising show about why people give, how they decide and what keeps them giving.