Tell a Story of One Person to Improve Your Fundraising

Great fundraising is about one person, not a bunch of people. Great fundraising is about a single person who needs the donor’s help, not the cause we’re fighting for. Learn how to tell the story of one person to improve your fundraising.

By |2019-05-30T22:03:31-04:00May 24th, 2019|Categories: Beginner, Fundraising, Quick Wins|Tags: , , , , |Comments Off on Tell a Story of One Person to Improve Your Fundraising

How to Use a Free Tool to Grade Readability of Your Fundraising Appeal

Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you'll learn how to use a free tool, HemingwayApp.

By |2019-05-30T17:49:14-04:00May 23rd, 2019|Categories: Donor Communication, Fundraising, Quick Wins|Tags: , , , , |Comments Off on How to Use a Free Tool to Grade Readability of Your Fundraising Appeal

Episode 016 – Effective Nonprofit Storytelling

Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders.

By |2022-10-02T22:52:16-04:00July 24th, 2018|Categories: Donor Communication, Podcasts|Tags: , , , |Comments Off on Episode 016 – Effective Nonprofit Storytelling

Want Better Email Fundraising Success? Make It Easier to Read

You spend countless hours crafting the perfect fundraising appeal, but all your hard work could be for nothing if potential donors can't understand what you're trying to say. In order to ensure that your message is getting across loud and clear, use these tips to make your fundraising appeals easier to read.

By |2022-10-08T13:14:00-04:00July 1st, 2018|Categories: Donor Communication, Fundraising, Intermediate|Tags: , |Comments Off on Want Better Email Fundraising Success? Make It Easier to Read

How to Tell an Impactful Fundraising Story

Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder. The best fundraising stories communicate how the reader can make an impact. When I first arrived at Food for the Hungry, our direct mail appeals used vivid stories

By |2019-07-20T12:40:54-04:00June 21st, 2018|Categories: Beginner, Donor Communication, Featured Beginner, Featured Donor Communication, Fundraising|Tags: , , |Comments Off on How to Tell an Impactful Fundraising Story

The Story of the One

Nonprofit fundraising, at its core, is storytelling. Telling a story of how your organization has helped one beneficiary be transformed is the building block of telling the story of your organization. In nonprofit development, the story we use in fundraising is called the story of the one. It's called the story of the one because

By |2019-07-20T12:41:08-04:00February 21st, 2018|Categories: Advanced, Beginner, Donor Communication, Featured Beginner, Fundraising, Intermediate|Tags: , , , , , , , |Comments Off on The Story of the One
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