Topic

fundraising

Fundraising

What Donors Wish You Knew: Insights from the Other Side of the Relationship

You spend a lot of time thinking about what you need from donors. But have you considered what donors need from you? Here's what donors actually wish you understood about being on the other side of the relationship.

Direct Mail

Stop Telling Donors What You Need (And Start Showing Them What They Can Change)

Your budget has a gap. Your instinct is to tell donors about it. But donors don't give to fill gaps. They give to change lives. Here's how to shift your messaging from what you need to what donors can make possible.

A donor pausing before filling in a reply card
Direct Mail

The Donor Decision: What Actually Happens in the 30 Seconds Before Someone Gives

A donor is reading your appeal. In the next 30 seconds, they'll either reach for their wallet or set the letter aside. What determines which way they go? Three unconscious questions flash through their mind. Answer all three clearly, and giving becomes easy. Miss one, and the gift probably won't happen.

Major Gifts

The Invitation Mindset: A 10-Day Practice for Fundraisers Who Dread Asking

You can't think your way into a new relationship with fundraising. You have to practice your way there. This 10-day program builds the invitation mindset through small daily actions, from writing your "why" to making a real ask. Each day builds on the last until you've lived your way into a new belief about what fundraising is.

Donor Communication

The 5-Minute Reframe: How to Walk Into Any Donor Meeting Without Apologizing

The anxiety before a donor meeting isn't the problem. What you do with it is. This simple 5-minute ritual helps you show up with confidence instead of apology.

Podcasts

Episode 63: How Do I Fundraise During Times of Economic Insecurity?

When the economy is uncertain, inflation is high, and people are worried about their financial future, many nonprofits face a dilemma: Should they continue fundraising or is it insensitive to ask for money when everyone's struggling?

Podcasts

Episode 56: How to Start Fundraising From Zero

Starting fundraising from scratch? Overwhelmed by all the advice telling you to do everything at once?

Podcasts

Episode 55: Vibe Fundraising: How Do I Use AI to Increase Fundraising?

Nonprofit development teams are overwhelmed with time-consuming manual tasks. While one team spends days on prospect research and weeks writing grants, AI-enabled organizations are accomplishing the same work in hours or minutes, identifying more prospects and creating personalized outreach at unprecedented scale.

Fundraising

The Complete Guide to Vibe Fundraising: Revolutionizing Nonprofit Development with AI

Vibe Fundraising: the AI-first approach that's reshaping how nonprofits raise money, build relationships, and scale their impact.

An older woman at her kitchen table writing a gift, a photo of a smiling child beside her
Donor Communication

Donor Psychology: Why People Give and How to Ask Well

What donor psychology research and two decades of fundraising show about why people give, how they decide and what keeps them giving.

Podcasts

Episode 49 - The 48-Hour Rule

In this episode, Jeremy reveals the 48-hour follow-up rule - the simple practice that can double your donor retention rate without spending a penny on acquisition. You'll discover why the critical window after someone gives is make-or-break for long-term relationships, and get six specific strategies to implement meaningful contact within 48 hours.

Trends

Fundraising Trend: Shift Grant Funding to Localization

USAID is planning to shift at least 25% of its annual grant funding to local partners by the end of FY2025.

Trends

Fundraising Trend: Mergers & Consolidations

This year could be poised for an unprecedented wave of mergers and acquisitions, driven by strategic alignments among nonprofits and a significant shift within fundraising agencies as their founders approach retirement age.

Church

Fundraising Trend: Decline in Church Attendance Affecting Giving

How will the dechurching of America impact your nonprofit organization? Discover how your giving will be impact by church attendance declines.

Trends

Fundraising Trend: Transparent Impact Reporting

In this trend, we explore how transparent impact reporting can significantly strengthen donor trust, loyalty, and the overall reputation of an organization.

Major Gifts

Creating Urgency in Your Case for Support

Learn how to craft a case for support that drives immediate action by incorporating urgency, compelling stories, and time-sensitive appeals to inspire donors to give now.

Major Gifts

Key Elements of a Winning Case for Support

Learn the essential elements of a winning case for support to inspire donor trust, deepen connections, and drive impactful fundraising for your nonprofit.

Donor Communication

Fundraising Trend: Increased Focus on Donor Privacy

In the EU and UK, privacy regulations have dramatically changed how nonprofit organizations can interact with prospects and donors. We predict that 2024 will see an expansion of donor privacy initiatives in the United States.

A couple on a couch in a cozy living room
Monthly Giving

Fundraising Trend: Subscription-Style Monthly Giving

Recurring giving keeps growing, but monthly donors are harder to find. How to build retention first, make giving easy and steward monthly donors as partners.

Social Media

Fundraising Trend: Rise of Social Media Influencers in Fundraising

This trend predicts that the trend of influencers championing charitable causes will not only continue but intensify in 2024, opening new avenues for nonprofits to collaborate with these digital powerhouses.

Corporate

Fundraising Trend: Cause-Related Marketing Partnerships

Businesses want to support causes that align with their customers and staff. This will continue to grow with businesses using their marketing budget to demonstrate how much they care about specific causes.

Trends

Fundraising Trend: Global Collaboration and Fundraising

The trend explores how nonprofits, corporations, foundations, and governments are increasingly joining forces, moving away from working in silos to a more integrated, problem-solving partnership.

Trends

Fundraising Trend: Use of Interactive and Gamified Fundraising

Prediction: A nonprofit will develop an interactive and gamified fundraising method in 2024 that motivates tens of thousands of new donors to support their work.

A fundraiser packing personal items into a box at a desk in a quiet office
Donor Relations

Fundraiser Turnover: Why Fundraisers Leave and How to Keep Them

Half of fundraisers expect to leave their jobs within two years. What turnover really costs, why fundraisers leave and what keeps good ones.