The end of the year can be a make-or-break time for many nonprofits. Year-end giving typically comprises a large portion of most organizations' fundraising totals, so it's crucial to make the most of this critical period. Here are five things smart fundraisers do to ensure a successful year-end campaign.
It's important to keep mid-level donors engaged and invested in your cause. In this article, you will discover six strategies you can use to nurture your midlevel donors and turn them into lifelong supporters of your organization.
A hug letter is a type of thank-you letter that is sent to donors after they make a gift. The purpose of a hug letter is to show donors how much their gift means to the organization and how it will be used to further the organization's mission.
Donor retention is a big challenge for many nonprofits. According to estimates, the average nonprofit loses between 20 and 40 percent of its donors each year. The good news is that there are strategies you can use to improve donor retention and keep your donors coming back year after year. In this blog post, we'll discuss key strategies for improving donor retention.
When you're raising money for a cause, it's important to show your donors how much their support means to you. A great way to do this is by writing a thank you script.
Recently, a question was posed to me on LinkedIn asking about which nonprofits are engaging with donors in a way that creates a feeling of "belonging." We've found in surveys that donors frequently talk about a desire to be a part of community. Donors want to be a part of something. With donors who have
Donor remorse is a real phenomenon. You might find it odd, but some people do regret the donation they made. Learn 4 steps to eliminate it.
Lapsed donors are one of the best sources for boosting your income. Lapsed donors are those who haven’t given in a period of time, most organizations consider a donor lapsed after 12+ months. A lapsed donor once gave to your organization, so he has both familiarity with you and also overcome the hurdle to give you a gift.
Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. Learn creative ways to thank your donors.
One of the areas that many of us need to focus on this next year is: How do we retain more donors? Donor attrition is a major issue for non-profits, as there, quite frankly, aren't enough resources for us to go out and acquire new donors all the time. Donor attrition is the percentage of