Topic
motivation
How to Ask Donors to Give Monthly
Who to ask to become monthly donors, how to ask and what to say, from a program that grew from 800 to more than 4,000 monthly donors.
9 Ways to Make a Mid-level Donor Feel Valued
How can we show these mid-level donors just how valued they truly are? Here are 9 ways to make a mid-level donor feel appreciated and deepen their relationship with your nonprofit.
Why Do Major Donors Give? 10 Motivations
Why do major donors give? This is a question that nonprofit organizations should be asking themselves on a regular basis. The answer, of course, is different for every donor. Learn 10 common reasons.
Why Do People Give? 7 Donor Motivations and How to Speak to Each
The seven reasons people give to nonprofits, the triggers that move them to give now, and how to speak to each kind of donor.
Episode 020 - Donor Psychology - What moves someone to donate? Part 2
In this second part of a two part series on donor psychology, you will learn the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the second 7 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit.
Episode 018 - Nonprofit Donor Motivations
Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.
Why Donors Give: In Exchange for a Premium
When it comes time to ask for donations, remember that everyone has different reasons for giving (or not giving). By understanding the concept of "the premium," you'll be better equipped to appeal to potential donors' individual needs and motivations, which will ultimately lead to more successful fundraising campaigns.