How can we show these mid-level donors just how valued they truly are? Here are 9 ways to make a mid-level donor feel appreciated and deepen their relationship with your nonprofit.
Why do major donors give? This is a question that nonprofit organizations should be asking themselves on a regular basis. The answer, of course, is different for every donor. Learn 10 common reasons.
Why do people give to nonprofits? What motivates them to part with their hard-earned money? If you're a fundraiser, it's important to know the answers to these questions.
In this second part of a two part series on donor psychology, you will learn the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the second 7 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit.
Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.
When it comes time to ask for donations, remember that everyone has different reasons for giving (or not giving). By understanding the concept of "the premium," you'll be better equipped to appeal to potential donors' individual needs and motivations—which will ultimately lead to more successful fundraising campaigns.
Fundraising hinges on appealing to the recipient’s reasons for giving. Consider all the ways you can leverage storytelling, imagery, and emotion in your emails. The motivation for giving is as diverse as your recipients, but research suggests most people fall into one of several categories. One of your primary goals as a fundraiser is to