Topic
prospect research
How to Research Foundations Using Their 990-PF (Before You Write a Proposal)
A foundation’s website tells you what it hopes to fund, but its 990-PF tells you what it actually funded. Here’s how to read one in about 20 minutes so your next proposal goes to a foundation that has a real reason to say yes.
Why Your Best Prospects Already Know You (And How to Stop Chasing Strangers)
Small nonprofits waste time pursuing cold prospects while warm ones wait to be asked. Your best donors aren't wealthy strangers waiting to be discovered. They're people already connected to your mission. Here's how to stop chasing and start cultivating.
The 50-Name Exercise: How to Build Your First Prospect List in One Hour
You already know your first donors. They're not wealthy strangers waiting to be discovered. They're people in your existing network who care about your mission. This one-hour exercise will help you identify 50 real prospects you can actually contact.
Ultimate Guide to Donor Prospect Research
Donor prospect research can help nonprofits identify major donors, but it can be costly and time-consuming. The article provides guidance on conducting donor prospect research on a budget, utilizing free resources like Google and LinkedIn to maximize fundraising efforts.