An email service provider (ESP) is a company that enables organizations to send out mass emails. If you’ve ever signed up for a newsletter or clicked “subscribe” to receive updates from a website, chances are you’ve used an ESP. In the fundraising world, ESPs are commonly used to send out donor communications, like appeals and stewardship reports.
There are a lot of ESPs on the market, which can make it difficult to decide which one is right for your organization. In this podcast, we’ll break down what you should look for in an ESP and provide step by step instructions for how to select the right email service provider. By the end, you’ll have a good sense of what’s available and be armed with the knowledge you need to choose an ESP that’s a perfect fit for your organization.
