As we move into the fourth quarter, many organizations ramp up their email fundraising efforts. A frequent question I'm asked about email fundraising in general and specifically the fourth quarter, "how much email is too much?"
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A fundraising plan is a document that details the actions your nonprofit will take to raise money. The process of creating a fundraising plan can seem daunting, but it doesn't have to be. By following these seven steps, you can develop a comprehensive and effective fundraising plan for your nonprofit.
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The power of social proof is strong—so strong, in fact, that it can have a major impact on fundraising efforts. By following these tips, you can tap into this powerful psychological phenomenon and drive more donations for your organization.
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Why do people give to nonprofits? What motivates them to part with their hard-earned money? If you're a fundraiser, it's important to know the answers to these questions.
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Major donor fundraising is an essential part of any nonprofit's success but it's not something that should be taken lightly. By following this major donor fundraising strategy, you can be sure that your major donor solicitations are well-planned and executed successfully.
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Donor retention is a big challenge for many nonprofits. According to estimates, the average nonprofit loses between 20 and 40 percent of its donors each year. The good news is that there are strategies you can use to improve donor retention and keep your donors coming back year after year. In this blog post, we'll discuss key strategies for improving donor retention.
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As a nonprofit fundraising leader, one of your most important tasks is to define your nonprofit's target audience. This can be a daunting task, but it's essential to the success of your organization. After all, how can you raise money from potential donors if you don't know who they are or what they care about?
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Creating a donor newsletter is a great way to keep your donors updated on your organization's work and engage them in your mission. However, crafting an effective donor newsletter is not always easy. Here are six tips to help you create a donor newsletter that will engage and inspire your readers.
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The field of donor psychology is still relatively new, but it has already yielded important insights into why people give (or don't give) to charitable causes. By understanding the psychological factors that influence giving behavior, nonprofit organizations can design more effective fundraising campaigns and appeal to a wider range of donors.
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In fundraising, any improvement can have a big impact. The 1% improvement principle is all about making small changes that add up to a big difference. This principle can be applied in many different ways, but here are a few of the most important ones.
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