Fundraising

10 Tips to Improve Donor Retention

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Donor retention is a big challenge for many nonprofits. According to estimates, the average nonprofit loses between 20 and 40 percent of its donors each year. The good news is that there are strategies you can use to improve donor retention and keep your donors coming back year after year. In this blog post, we'll discuss key strategies for improving donor retention.

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6 Steps to Improve Your Donor Newsletter

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Creating a donor newsletter is a great way to keep your donors updated on your organization's work and engage them in your mission. However, crafting an effective donor newsletter is not always easy. Here are six tips to help you create a donor newsletter that will engage and inspire your readers.

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Donor Psychology and Fundraising

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The field of donor psychology is still relatively new, but it has already yielded important insights into why people give (or don't give) to charitable causes. By understanding the psychological factors that influence giving behavior, nonprofit organizations can design more effective fundraising campaigns and appeal to a wider range of donors.

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The 1% Improvement Rule

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In fundraising, any improvement can have a big impact. The 1% improvement principle is all about making small changes that add up to a big difference. This principle can be applied in many different ways, but here are a few of the most important ones.

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