Fundraising hinges on appealing to the recipient’s reasons for giving. Consider all the ways you can leverage storytelling, imagery, and emotion in your emails. The motivation for giving is as diverse as your recipients, but research suggests most people fall into one of several categories. ...
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Have you ever hired a consultant to help you with a project, but when it comes time to execute, they disappear? This happened to Holly when she brought in a consultant to look at her email fundraising program. The consultant told Holly she should improve her segmentation and then disappeared before sharing with her a direction to go. In episode 3 of the Nonprofit Answers Podcast, Jeremy teaches Holly about different ways to segment her email file to maximize response.
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In episode two of the Nonprofit Answers Podcast, Jeremy Reis takes a question from Ryan who's frustrated with their turnaround time on disaster response fundraising appeals. This is a topic that really hits home: how do we decide if we're going to respond to a disaster and then get our appeals out the door quickly in email and direct mail? Jeremy shares how Food for the Hungry decides when to respond and how they send out emergency response fundraising appeals quickly.
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Nonprofit fundraising, at its core, is storytelling. Telling a story of how your organization has helped one beneficiary be transformed is the building block of telling the story of your organization. In nonprofit development, the story we use in fundraising is called the story of the ...
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Raising funds for needed items, foods, and services is the lifeblood of any nonprofit organization. Yet many organizations struggle with the staple of a successful fundraiser – the appeal. Your fundraising appeal needs to hit home with your audience, cutting through the clutter in their ...
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When you’re writing email appeals, the subject and preview text are two key factors to increase your open rate. You want to create a subject line that grabs the reader’s attention and entices her to open the email without being disingenuous. There isn’t a specific ...
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You may be applying for a job as a development director or you may be hiring a fundraising professional, either way, here’s 25 more job interview questions. This is a follow up to my first post with 25 job interview questions for development directors. Use ...
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Donors love it when you show appreciation for their support. So much so that 80% of donors say they would be motivated to make a second gift if the nonprofit thanked them. Unfortunately, many of us aren’t properly thanking nonprofit donors and this is negatively ...
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What is a donation gift matrix? A donation gift matrix is a tool that allows donors to choose how they want their donation to be used. Learn how to implement a gift matrix on your landing page.
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You’ve polished your resume, perfected your cover letter, and the phone call you’ve been waiting for finally comes – they want to interview you for the development director position! This is amazing news, and while it may feel like the hard part is over, the real challenge is just beginning. Now it’s time to prepare for the interview so that you can make the best impression possible.
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