Direct mail is a type of marketing that involves sending physical letters or postcards to potential customers or donors. Direct marketing can be used for a variety of purposes, including raising awareness for a cause, promoting a product or service, or soliciting donations. For most nonprofits, direct mail is vital to their fundraising strategy.
Read more
Developing a strategy for cultivating mid-level donors can be crucial for nonprofit success. In this article, we will discuss some key components of creating a successful mid-level donor strategy.
Read moreBeginner, Donor Communication, Fundraising, Guides, Leadership, Marketing, Measuring Results, Resources
Every fundraiser knows that research is key to success. But with so many reports out there, it can be hard to know where to start. That's why we've put together a list of all the best nonprofit industry reports, so you can find the information you need to make your next fundraising campaign a success by benchmarking against industry standards.
Read more
Email marketing is a great way to stay in touch with your donors and keep them updated on your nonprofit's work. But with so many nonprofits competing for attention, it can be tough to stand out in the inbox. So how can you make sure your nonprofit's email marketing campaigns are as effective as possible?
Read more
Major donor fundraising is an essential part of any nonprofit's success but it's not something that should be taken lightly. By following this major donor fundraising strategy, you can be sure that your major donor solicitations are well-planned and executed successfully.
Read more
