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Nonprofit Marketing Manager Interview Questions and Answers
Nonprofit organizations rely on marketing to raise awareness and funds for their missions. As a Nonprofit Marketing Manager, it's essential to have the right skills and experience to create effective campaigns that resonate with donors and supporters. In this post, we'll provide 20 interview questions that can help you identify a candidate who has the expertise and passion to lead your nonprofit marketing efforts to success.
Article
How to Start a Monthly Giving Program
How to start a monthly giving program that grows: getting buy-in, naming it, setting gift levels, finding your first 100 donors and keeping them.
Podcast episode
Episode 52: Donor Centric Communications Master Class
Most nonprofits send donor communications that feel like organizational newsletters - updates about programs, staff changes, and general "what we've been up to" content.
Podcast episode
Episode 50 - How Do I Create a Monthly Giving Program That Works?
In this game-changing episode, Jeremy reveals why most monthly giving programs fail spectacularly (hint: it's not about the technology) and shares the psychology-based approach that turns occasional donors into committed monthly supporters.
Article
Why Your Donors Stopped Giving (It's Probably Not What You Think)
Why Your Donors Stopped Giving (It's Probably Not What You Think)
Article
6 Steps to Retain More Midlevel Donors
Are you looking to retain more midlevel donors? Check out our six step guide, which outlines key strategies for developing and sustaining meaningful relationships with these important contributors.
Article
8 Tips to Improving Fundraising for Your Association
As an association fundraiser, you know how important it is to continually bring in new revenue to support your organization's goals. However, fundraising can be a challenge, especially in today's economy. That's why we've put together a list of 8 tips to help you improve your fundraising efforts.
Article
What Donors Wish You Knew: Insights from the Other Side of the Relationship
You spend a lot of time thinking about what you need from donors. But have you considered what donors need from you? Here's what donors actually wish you understood about being on the other side of the relationship.
Article
Key Fundraising Terms Defined
Mastering key fundraising terms goes beyond mere definitions; it's about understanding their implications and leveraging them effectively in campaigns, donor communications, and team interactions for maximum impact.
Article
The 1% Improvement Rule
In fundraising, any improvement can have a big impact. The 1% improvement principle is all about making small changes that add up to a big difference. This principle can be applied in many different ways, but here are a few of the most important ones.
Article
The Partner Test: 10 Questions to Audit Your Donor Relationships
Every nonprofit claims to value donor relationships. But claims are easy. Behavior is what counts. These 10 questions reveal whether you're actually treating donors as partners or just saying you do. Take the audit and find out where the gaps are.
Podcast episode
[A Plan You Can Defend] Episode 1: Start With What Actually Happened
Most fundraising plans are last year's calendar plus hope. In the first episode of A Plan You Can Defend, a three-part series on building next year's fundraising plan, we follow Dana and Joanne at Riverbend Community Food Pantry into their planning day.
Podcast episode
Episode 54: Time Management for Nonprofit Leaders
Nonprofit leaders often find themselves working 60+ hour weeks, constantly reactive to urgent demands, and struggling to balance operational fires with strategic priorities.
Article
Fundraising Trend: Emphasis on Donor Experience
A donor’s experience encompasses much more than financial transactions. Donors desire engagement and connection with an organization. It’s crucial to recognize the evolving expectations of donors, particularly their desire for involvement that goes beyond mere financial contributions.
Article
Failed Monthly Gifts: How to Recover Declined Recurring Donations
Some of the monthly donors you lost this year never chose to stop giving. Their card failed and nobody followed up. Here's how to recover declined recurring gifts with care instead of collection-notice language.
Article
Your Year-End Appeal Starts With Last December's Donors
Your Year-End Appeal Starts With Last December's Donors
Article
How Far Back Should Your Year-End Appeal Go? Deciding Which Lapsed Donors to Mail
Most year-end mail files go back as far as last year's did, and nobody remembers why. A simple break-even calculation tells you which lapsed donors to mail, which to email, and what to say to the ones you haven't heard from in a while.
Article
7 Monthly Giving Mistakes That Keep Programs From Growing
The mistakes that stall monthly giving programs, from internal friction to no acquisition budget, and how to avoid each one.
Article
Your Gift Receipt May Be the Most-Read Letter You Send
The receipt is the one letter your donors are actually waiting for, and most read like a bank statement. The legal part takes three sentences. The rest of the page is yours to use.
Article
10 Tips for Nonprofit Email Marketing to Retain Donors and Encourage Recurring Gifts
As a nonprofit, retaining donors and encouraging recurring gifts is critical to achieving your goals and making a difference. Email marketing is a cost-effective and efficient way to communicate with your donors and keep them engaged with your organization. In this article, we'll share 10 tips to help you create effective nonprofit email marketing campaigns that retain donors and encourage recurring gifts.