Fundraising Trend: Use of Interactive and Gamified Fundraising
Prediction: A nonprofit will develop an interactive and gamified fundraising method in 2024 that motivates tens of thousands of new donors to support their work.
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Fundraising Trend: Staff Turnover
The average tenure of a development professional is alarmingly short, averaging just 16 months. This trend poses significant challenges for nonprofits, impacting their fundraising continuity, donor relationships, and overall organizational stability.
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Fundraising Trend: Reimagining Fundraising Events
Donors are seeking experiential events - not just your typical donor gala.
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Prediction: TikTok Launches Charity Marketplace
Here’s a prediction: TikTok launches a charity marketplace similar to the recently launched TikTok shops. The form will be a platform where charities can effectively showcase their initiatives and directly engage with a vast audience to garner support and donations.
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Fundraising Trend: Growing Significance of Marketing Automation
Marketing automation can both save time and provide a better experience for donors. This year, more nonprofits will implement marketing automation.
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Fundraising Trend: Invest in Owned Media
Organic social reach is dead. Social networks and social marketing is different today than it was even a year ago. The days of relying solely on organic reach on platforms like Facebook, Instagram, or Twitter are behind us.
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Fundraising Trend: AI Integration in Fundraising Tools
From sophisticated AI tools that fine-tune donor segmentations to advanced analytics platforms that dissect and interpret data, AI is revolutionizing the way nonprofits operate, communicate, and fundraise.
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Fundraising Trend: Peer-to-Peer Fundraising
Peer-to-peer fundraising is being redefined through innovative strategies like gamification, virtual events, and cause-linked merchandise collaborations.
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Fundraising Trend: Hyper-Personalized Communications
Hyper-personalized communications are ones where every message feels like it’s crafted just for you. Imagine a world where every email, social media post, or newsletter you send out lands with the kind of precision and personal touch that makes each of your donors feel like they’re the only one you’re speaking to.
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Fundraising Trend: Emphasis on Donor Experience
A donor’s experience encompasses much more than financial transactions. Donors desire engagement and connection with an organization. It’s crucial to recognize the evolving expectations of donors, particularly their desire for involvement that goes beyond mere financial contributions.
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