Topic
donor retention
[Year-end] Episode 7: Keep the Donors You Just Found
It's the first Monday in January. The pantry is quiet, and Dana is looking at a printout of about two hundred new donors with two feelings at once: gratitude that they showed up, and a little dread, because she knows how often first-time donors never give again.
Peer-to-Peer Donors Aren't Your Donors Yet: A 90-Day Plan to Keep Them
Peer-to-peer campaigns bring in lots of new donors, but most gave for a friend, not for you. Here's a 90-day plan to turn them into your own supporters.
Your Thanksgiving Message to Donors Needs More Than Gratitude
A warm, no-ask Thanksgiving note is a fixture of most year-end plans, but the best research we have on thank-yous suggests gratitude alone may not move donors. Here's how to make your November message show donors what their gift actually did, and how to find out whether it's working.
Should You Send Your Year-End Appeal to Donors Who Just Gave?
Donors who gave this fall are some of the likeliest people on your file to give again, so leaving them out of the year-end appeal usually costs you. Here's who to hold back, and what the letter for everyone else should say.
Failed Monthly Gifts: How to Recover Declined Recurring Donations
Some of the monthly donors you lost this year never chose to stop giving. Their card failed and nobody followed up. Here's how to recover declined recurring gifts with care instead of collection-notice language.
Should You Ask Monthly Donors for a Year-End Gift?
Should you ask monthly donors for a year-end gift? Yes, most of them. Here's how to make the ask without making your most loyal donors feel overlooked.
How to Calculate Donor Lifetime Value (and What to Actually Do With It)
Most nonprofits know their average gift. Far fewer know what a donor is worth over the whole relationship, and the usual formula hides the answer. Here's a simple cohort method, and what to actually do with the number.
When Your Fundraiser Leaves, Do Your Donors Leave Too?
When your development director leaves, the donor relationships in their head can walk out the door too. Here's what to do before that day comes, and in the 30 days after.
Why Your Year-End Donors Disappear by March
Year-end first-time donors are some of the most promising donors you'll get all year, yet most never give again. The second gift is the hinge, and the first 90 days decide it.
Your Gift Receipt May Be the Most-Read Letter You Send
The receipt is the one letter your donors are actually waiting for, and most read like a bank statement. The legal part takes three sentences. The rest of the page is yours to use.
[Donor Retention] [START HERE] Episode 1: Why is Donor Retention So Important?
In this episode, we’re diving into why donor retention is the one of the most important factors for nonprofit success. It’s not just about attracting new donors—it’s about keeping the ones you already have engaged and loyal.
[Donor Retention] Episode 2: Quick Tips to Showing Donor Gratitude
Want to know how to keep your donors coming back? In this episode, we’re breaking down the power of genuine donor gratitude and how it can make all the difference in retention.
[Donor Retention] Episode 3: Crafting the Perfect Thank-You: Best Practices for Acknowledging Donors
What separates a simple thank-you from one that truly makes a difference? In this episode, we explore the art of crafting meaningful and timely thank-you messages that leave a lasting impact on your donors.
[Donor Retention] Episode 4: The Power of First Impressions: Crafting an Effective Email Welcome Series
First impressions matter, especially with new donors. In this episode, we dive into the critical role an email welcome series plays in building strong, lasting relationships.
[Donor Retention] Episode 5: Segmenting Donors & Creating a Warm Welcome
In this episode, we’re unlocking the power of donor segmentation —because not all donors are the same, and your communication shouldn’t be either. Learn how to effectively segment your donor base and create personalized engagement strategies that speak directly to each group.
[Donor Retention] Episode 6: Crafting Your Fundraising Ask for the Welcome Series
Wondering how to get that crucial second gift from your donors? In this episode, we’re breaking down how to create the perfect fundraising ask as part of your donor welcome series.
[Donor Retention] Episode 7: Storytelling for Donor Retention: Engaging Donors Through Compelling Narratives
Ever wonder why some nonprofits have loyal donors year after year? The secret is in the stories they tell.
[Donor Retention] Episode 8: The Impact Report: Turning Stories into Tangible Donor Engagement
Want to keep your donors hooked and excited about their impact? In this episode, we dive into the art of creating impact reports that do more than just list achievements—they tell powerful stories that make your donors feel like heroes.
[Donor Retention] Episode 9: Creating ‘Wow’ Moments in the Donor Journey: Surprising and Delighting Your Supporters
Want to know how to turn a regular donor interaction into something unforgettable? In this episode, we’re diving into the power of ‘Wow’ moments —those unexpected, thoughtful gestures that make your donors feel truly valued.
[Donor Retention] Episode 10: The Power of Monthly Giving Programs: Building Steady Support and Lasting Relationships
Want to create a steady, reliable stream of income for your nonprofit? In this episode, we’re exploring the power of monthly giving programs and how they can transform your financial stability and donor retention.
[Donor Retention] Episode 11: Leveraging Data to Improve Retention: Using Donor Data to Personalize Communications, Predict Churn, and Refine Your Retention Strategies
Ready to unlock the power of your donor data? In this episode, we dive into how nonprofits can use data analytics to boost donor retention .
[Donor Retention] Episode 12: Engaging General Donors: Strategies for Keeping Annual Fund Supporters Committed
Want to keep your annual fund donors coming back year after year? In this episode, we focus on practical strategies for engaging general donors , the backbone of many nonprofits.
[Donor Retention] Episode 13: The Psychology of Giving: Understanding What Drives Donor Loyalty
What really motivates donors to stick around? In this episode, we dive deep into the psychology of giving and uncover the key factors that drive donor loyalty.
[Donor Retention] Episode 14: How to Ask for Feedback and Act on It: The Importance of Donor Feedback and How to Use It to Improve Retention Strategies
Want to know one of the easiest ways to improve donor retention? Just ask!