Episode 32 – Should We Move All of Our Communications to Digital?

Learn about which communications make sense for digital and how other channels still have a place in your communications plan in this episode of the Nonprofit Answers podcast.

By |2020-05-06T11:39:26-04:00June 4th, 2019|Categories: Beginner, Donor Communication, Podcasts|Tags: , , , |Comments Off on Episode 32 – Should We Move All of Our Communications to Digital?

374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines

Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. It isn't easy to penetrate the inbox of someone who receives hundreds of messages each day and walk away with a donation, so writing a creative and compelling subject line helps draw in

By |2022-08-06T18:04:30-04:00October 1st, 2018|Categories: Email Marketing, Intermediate|Tags: , , |Comments Off on 374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines

10 Email Fundraising Tips You Need Right Now

Email may be the best kept fundraising secret for your nonprofit! Not because you aren't already using it, but because there is so much opportunity to change and test different parts of a fundraising email to see the impact on results. Today, we're going to discuss some ideas of things you can put into practice right

By |2018-06-02T19:47:17-04:00June 2nd, 2018|Categories: Beginner, Email Marketing, Fundraising, Intermediate|Tags: , |Comments Off on 10 Email Fundraising Tips You Need Right Now

Episode 009 – How Should I Clean My Email List?

Do you have a lot of email addresses on your file that aren't responding? Speaking from personal experience, Jeremy explains to Grant the steps to re-engage email subscribers and what to do if they continue to be unresponsive.

By |2018-04-30T21:00:19-04:00March 26th, 2018|Categories: Podcasts|Tags: |Comments Off on Episode 009 – How Should I Clean My Email List?

100 More Email Appeal Subject Lines

A great subject line can be the difference between catching the recipient's attention to open your email or to be unceremoniously tossed into the trash or simply ignored. What makes a subject line stand out? It needs to be concise. The best subject lines are between 3 and 6 words in length. You don't have to

By |2022-08-06T18:08:56-04:00March 16th, 2018|Categories: Email Marketing, Fundraising, Intermediate|Tags: , , |Comments Off on 100 More Email Appeal Subject Lines

8 Ways to Reactivate Unresponsive Email Addresses

Do you have people on your email list who haven't interacted with your organization in some time? Do you want to learn how you can save these people and reactivate them to continue wanting to receive your emails? Let's explore 8 steps the organization can take to reactivate these people, or decide what to do

By |2018-05-16T19:04:32-04:00March 14th, 2018|Categories: Advanced, Email Marketing|Tags: , , , , , |Comments Off on 8 Ways to Reactivate Unresponsive Email Addresses

Episode 006 – Why Don’t My Emails Perform As Well As My Direct Mail?

Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does. 

By |2018-04-30T19:29:39-04:00March 5th, 2018|Categories: Email Marketing, Fundraising, Intermediate, Podcasts|Tags: , , , , , |Comments Off on Episode 006 – Why Don’t My Emails Perform As Well As My Direct Mail?

Episode 005 – What to Do With 25,000 Email Addresses a Partner Offered Us?

Karen's organization has a partner who offered them a list of 25,000 email addresses. Her boss wants to just add them to their email service provider, but Karen doesn't agree. In episode 5, Jeremy gives Karen advice as to how to answer her boss and what to do with the opportunity.

By |2018-02-28T09:30:14-05:00February 28th, 2018|Categories: Email Marketing, Fundraising, Intermediate, Podcasts|Tags: , , , |Comments Off on Episode 005 – What to Do With 25,000 Email Addresses a Partner Offered Us?

Episode 004 – How Does Email Design Impact Response?

How does email design impact response in your emails? Often there are conflicting answers on blogs as different organizations experience different results when they change factors in their email marketing. In episode 4, Jeremy explores a question about graphics vs text emails and how you can test to determine the right factors to improve response for your nonprofit emails. 

By |2018-02-23T15:48:42-05:00February 26th, 2018|Categories: Email Marketing, Fundraising, Intermediate, Podcasts|Tags: , , , , |Comments Off on Episode 004 – How Does Email Design Impact Response?
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