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[Year-end] Episode 6: The Last 72 Hours
It's December 15, a little after four in the afternoon. Dana clicks schedule on the last of her final-week emails and heads out for the holidays.
[Year-end] Episode 4: Your Year-End Email Calendar
Last year, Dana was at her kitchen table at 9:30 on the night of December 18, writing an email that had to go out at eight the next morning. This year she's writing that email in the first week of November, when she's rested and has time to think.
[Donor Retention] Episode 4: The Power of First Impressions: Crafting an Effective Email Welcome Series
First impressions matter, especially with new donors. In this episode, we dive into the critical role an email welcome series plays in building strong, lasting relationships.
Episode 61: Which Email Metrics Matter?
Your appeal email had a 35% open rate but only raised $500. Your newsletter had a 22% open rate but generated $8,000 in donations.
10 Tips for Making Emails Mobile Friendly
Ten essential tips for optimizing your email marketing efforts for mobile devices, including responsive design, image optimization, clear CTAs, and user-friendly fonts.
The Secret Email Growth Hack: Using Data to Drive Email Fundraising Success
Discover a detailed breakdown of key email metrics that nonprofits should track, explaining what each metric indicates and how it can be used to enhance the effectiveness of their email campaigns and fundraising efforts.
10 Tips for Creating Nonprofit Email Newsletters that Inform and Inspire Your Supporters
Discover ten comprehensive tips for creating engaging and effective nonprofit newsletters that encourage involvement from your supporters.
The Role of Urgency and Scarcity in Email Fundraising
Learn the effective use of urgency and scarcity in email fundraising, emphasizing that while these tactics can drive immediate action and increase donations, they must be used judiciously and genuinely to avoid donor fatigue and maintain trust.
6 Steps to Create a Welcome Series for New Church Tithers
Discover practical strategies for crafting effective emails to engage new tithers, including creating inviting introductory emails, engaging subject lines, and attention-grabbing email content.
Building Donor Relationships Through Email
Strategically nurturing donor relationships through personalized email communication can transform one-time contributions into enduring partnerships that fuel long-term positive change
The Importance of Donor-Centric Messaging in Email Fundraising
Emphasizing the critical role of donor-centric messaging in email fundraising, the article provides actionable insights into creating meaningful connections with donors by understanding, segmenting, and continually refining communication strategies.
Using Video in Email Fundraising
Utilizing video in email fundraising can amplify your nonprofit's message, deepen donor connections, and boost campaign results, but success hinges on best practices, understanding your audience, and carefully monitoring key metrics.
The Art of the Call-to-Action in Email Fundraising
Mastering the art of email fundraising revolves around crafting compelling, clear, and actionable CTAs that resonate emotionally, visually stand out, and are continuously refined through testing and feedback, ensuring they effectively bridge the gap between a donor's intent and action.
Maximizing Recurring Donations Through Email Fundraising
Maximizing recurring donations through strategic email fundraising involves crafting compelling narratives, harnessing testimonials, adopting a multi-channel approach, and engaging donors interactively, all to foster sustainable nonprofit impact.
How to Write an Email Promoting Planned Giving (with Examples!)
Email marketing is an important tool for nonprofits to engage with their supporters and encourage donations. In this post, we will provide practical tips and examples for crafting an effective email promoting planned giving, helping your organization to leave a lasting legacy.
10 Tips for Building Nonprofit Email Lists and Growing Your Donor Base
Email marketing is one of the most effective ways for nonprofit organizations to connect with their audience, promote their mission, and raise funds. Building a strong email list is essential for nonprofits looking to expand their reach and impact, but it can be challenging to know where to start.
10 Tips for Nonprofit Email Marketing to Retain Donors and Encourage Recurring Gifts
As a nonprofit, retaining donors and encouraging recurring gifts is critical to achieving your goals and making a difference. Email marketing is a cost-effective and efficient way to communicate with your donors and keep them engaged with your organization. In this article, we'll share 10 tips to help you create effective nonprofit email marketing campaigns that retain donors and encourage recurring gifts.
10 Tips for Nonprofit Email Marketing to Engage Younger Audiences
Email marketing can be a powerful tool for nonprofit organizations to engage with their audiences and build long-lasting relationships. However, with younger generations increasingly preferring social media platforms, it can be challenging to capture their attention through email. To overcome this, nonprofits need to adapt their email marketing strategies to resonate with younger audiences.
9 Emails You Can Send in Your Welcome Series
For most nonprofits, email is a key part of their communications strategy . It's a great way to stay in touch with supporters, keep them updated on your work,…
Nonprofit Email Marketing: A Fundraiser's Guide
How to build a nonprofit email program that raises money: grow your list, reach the inbox, welcome donors, set your cadence and write better appeals.
How to Write a Fundraising Email: 12 Best Practices
How to write a fundraising email that gets opened, read and clicked: 12 best practices for subject lines, stories, the ask and testing, plus a checklist.
5 Reasons to Send a Plain Text Email
Inboxes are overflowing. Email subscribers are overwhelmed. And message fatigue is real. So how do you cut through the noise and make sure your important fundraising messages are getting read? By sending plain text emails.
Episode 39 - How do I choose an email service provider?
An email service provider (ESP) is a company that enables organizations to send out mass emails. If you've ever signed up for a newsletter or clicked "subscribe" to receive updates from a website, chances are you've used an ESP. Learn how to pick the right ESP.
Episode 32 - Should We Move All of Our Communications to Digital?
Learn about which communications make sense for digital and how other channels still have a place in your communications plan in this episode of the Nonprofit Answers podcast.