Topic

retention

Appeals

Your Year-End Appeal Starts With Last December's Donors

Last December's donors are the most valuable people on your file, and most of them hear nothing from you until the next appeal. Here's how to pull that list and warm it up in October and November.

Podcasts

[Donor Retention] [START HERE] Episode 1: Why is Donor Retention So Important?

In this episode, we’re diving into why donor retention is the one of the most important factors for nonprofit success. It’s not just about attracting new donors—it’s about keeping the ones you already have engaged and loyal.

A hand placing a photo magnet on a refrigerator
Monthly Giving

Monthly Donor Retention: How to Measure and Improve It

How to measure monthly donor retention, when monthly donors cancel and what raised renewal from the 60s to the high 80s percent.

A nonprofit staff member thanking a business owner with a framed event photo
Corporate

How to Renew and Upgrade Existing Sponsorships

Successfully renewing and upgrading sponsorships hinges on deepening relationships, demonstrating tangible impact, and aligning mutual missions to foster enduring and transformative partnerships.

Fundraiser calling a donor to follow up
Donor Communication

The Art of the Follow-Up: Ensuring That Your Donors are Informed, Engaged, and Primed for Future Support

Mastering donor relations involves authentic communication, recognizing donors as mission partners, and nurturing lifelong bonds through mindful, genuine follow-ups.

Podcasts

Episode 41 - How Do You Keep Monthly Donors Engaged and Giving?

In this episode of Nonprofit Answers, we explore strategies for retaining monthly donors, including effective communication, personalized engagement, and creative recognition.

Meeting with mid-level donors
Mid-level Donors

6 Steps to Retain More Midlevel Donors

Are you looking to retain more midlevel donors? Check out our six step guide, which outlines key strategies for developing and sustaining meaningful relationships with these important contributors.

Preparing thank-you cards for donors
Donor Communication

Donor Retention: How to Keep the Donors You Already Have

How to measure donor retention, why donors stop giving and the practical steps that keep them: fast thank-yous, welcomes, reporting and win-backs.

Fundraising

The 1% Improvement Rule

In fundraising, any improvement can have a big impact. The 1% improvement principle is all about making small changes that add up to a big difference. This principle can be applied in many different ways, but here are a few of the most important ones.